Toyota: profitable every year.

1. Five decisions on record. Stratrix has verified five of Toyota's big decisions, each with what happened next. The hardest year after: "Toyota's Moat Is Organizational — and It Leaks Whenever Managers Reward Silence", with its shares 47 points behind the S&P 500 over the next three years.
2. Profitable every year. Toyota made money in each of its last ten fiscal years, from ¥1.83 trillion (fiscal 2017) to ¥4.94 trillion (fiscal 2024).

Financial results

As reported in its annual filings, in JPY. Losses in red.

Stratrix Decision Cases

• 2023The Conviction Behind Toyota's Hybrid Win Also Made It a Pure-EV LaggardStood · shares −17 pts vs the S&P 500 over 3 years
• 2011Toyota Rethought Just-in-Time a Decade Before the Chip Crunch — and Still Ran Dry by August 2021Stood
• 2009Toyota's Moat Is Organizational — and It Leaks Whenever Managers Reward SilenceStood · shares −47 pts vs the S&P 500 over 3 years
• 2009Toyota Paid $1.2 Billion for a Falsified Timeline After NASA Cleared Its ElectronicsStood · shares −47 pts vs the S&P 500 over 3 years
• 1995Toyota's Culture Is 73 Quotes in a 13-Page Book. That's Both Its Genius and Its Trap.Stood