On the Record · Salesforce
Salesforce competitors, on the record
The companies whose own annual reports name Salesforce as a competitor, each with the sentence it appears in and the filing it came from.
Who Salesforce names
Salesforce’s annual reports for 2023 to 2026 describe its competition by kind of business and do not name competing companies.
Who names Salesforce
Companies whose own annual reports name Salesforce as a competitor.
Word for word“The principal competitors in this segment include: Alphabet (Google), Amazon, BMC, Broadcom, Microsoft, Oracle, Salesforce, SAP and Splunk, a CISCO Company.” 10-K for 2025
Word for word“Our enterprise cloud, software and hardware offerings compete directly with certain offerings from some of the largest and most competitive companies in the world, including Adobe Systems Incorporated, Alphabet Inc., Amazon.com, Inc., Cisco Systems, Inc., Intel Corporation, International Business Machines Corporation, Microsoft Corporation, Salesforce, Inc. and SAP SE, as well as other companies like Hewlett-Packard Enterprise and Workday, Inc.” 10-K for 2026
Word for word“Dynamics competes with cloud-based and on-premises business solution providers such as Oracle, Salesforce, SAP, Service Now, UI Path, and WorkDay.” 10-K for 2024
Word for word“providers of BSS/OSS and CRM/digital systems, including CSG International, Netcracker (an NEC subsidiary), Oracle, Pegasystems, Salesforce, SAP and ServiceNow;” 20-F for 2025
Word for word“• General business software vendors , such as Microsoft, Oracle and Salesforce.com, compete with us in certain areas of our business.” 10-K for 2025
Word for word“Our competitors in this space include Salesforce.com, iPipeline, Redtail, Microsoft, SAP and Oracle.” 10-K for 2022
Word for word“In the marketing services market, we compete with Pegasystems, Equifax, Experian, SAS, Adobe and Salesforce, among others.” 10-K for 2025
Word for word“Our main competitors in those markets fall into two categories: (1) providers of custom software and customer software solutions that address, or are developed to address, some of the use cases that can be addressed by applications developed on our platform; and (2) providers of low-code development platforms, such as Base44, Lovable, Salesforce.com, ServiceNow, Power Apps, Retool, OutSystems, Appian and Mendix.” 20-F for 2025
Word for word“Our current competitors include, but are not limited to, customers’ internally developed proprietary solutions, which may be accelerated by evolving AI technologies; P&C insurance software vendors such as Duck Creek, Majesco, Origami Risk, Sapiens, and DXC Technology; horizontal software vendors such as SAP SE, Salesforce, and ServiceNow; and enterprise AI platform providers and new market entrants utilizing AI technologies.” 10-K for 2026
Word for word“We face competition from a number of companies, including Adobe, Salesforce, Mailchimp, and Braze.” 10-K for 2025
Word for word“Our primary competitors include Acxiom Corporation, Adobe Systems Incorporated, salesforce.com, inc., and Oracle Corporation, which compete with us in customer intelligence, activation, and media intelligence.” 10-K for 2016
Word for word“In the Conversational and Agentic AI market, we compete against vendors such as Kore.ai, Sierra.ai, Cresta and Salesforce.” 20-F for 2025
Word for word“Our Enterprise segment competes against [24]7, Amazon, Genesys, Google, LivePerson, Salesforce, and Pindrop, among other less frequent competitors.” 10-K for 2021
Word for word“Competitors vary in size, scope, and breadth of the products and services they offer and include some of the world’s largest companies, including International Business Machines Corporation (“IBM”), Microsoft Corporation, Oracle Corporation, Salesforce, SAP SE, and ServiceNow.” 10-K for 2025
Word for word“For our SLM products, we compete with enterprise software companies such as Oracle, SAP, IFS AB, Microsoft, and Salesforce, and with companies that offer point solutions.” 10-K for 2025
Word for word“Our current primary competitors generally fall into the following categories: • large technology companies, including suppliers of traditional business intelligence and data preparation products, and/or cloud-based offerings that provide one or more capabilities that are competitive with our products, such as Amazon.com, Inc., Google, IBM, Microsoft Corporation, Oracle Corporation, salesforce.com, inc. and SAP SE; • business analytics software companies, such as MicroStrategy, Qlik and TIBCO Spotfire (a subsidiary of TIBCO Software Inc.); and • providers of SaaS-based or cloud-based analytics products.” 10-K for 2018
Word for word“Our CRM solutions primarily compete with Salesforce, which has developed a life sciences industry-specific CRM application.” 10-K for 2026
Word for word“Key competitors include Alvaria, Inc., Calabrio, Inc., Genesys Cloud Services, Inc., NICE Ltd., Pegasystems Inc., Qualtrics International Inc., divisions of larger companies, including Microsoft Corporation, Alphabet Inc. (Google), Amazon.com, Inc., and Salesforce, Inc., as well as many smaller companies adopting AI models to pursue the CX automation opportunity, which vary from region to region globally.” 10-K for 2025
Word for word“For larger organizations, we compete with custom software systems and software vendors geared towards larger organizations, including salesforce.com, Inc. and ServiceNow, Inc., each of which may have greater operational flexibility to bundle competing products and services with other software offerings, or offer them at a lower price than our current Zendesk Suite offering, which will negatively affect our competitiveness for that offering.” 10-K for 2021
Word for word“Technology companies, including those that operate in related industries, such as CRM, business software, or advertising, including Salesforce, Oracle, Google, or Microsoft/LinkedIn, may choose to compete with us in the B2B sales and marketing intelligence space, and in such an event, would have access to greater resources and benefit from greater brand recognition.” 10-K for 2025
Read from Salesforce’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-03-02. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.