On the Record · Klaviyo
Klaviyo competitors, on the record
The companies Klaviyo itself names as competitors in its annual reports, 2023 to 2025, each with the sentence it appears in and the filing it came from.
Who Klaviyo names
| Company | Named in |
|---|---|
| Adobe | 2025 |
| Braze | 2025 |
| Mailchimp | 2025 |
| Salesforce | 2025 |
In its own words
Adobe, Salesforce
Word for word“We face competition from a number of companies, including Adobe, Salesforce, Mailchimp, and Braze.” 10-K for 2025
Braze, Mailchimp
Word for word“Our main competitors are: • Marketing solution providers, such as Mailchimp and Braze; • Large, consolidated marketing automation software providers, such as Adobe and Salesforce; and • Data-focused vendors, such as providers of cloud data warehouses or operational database technologies, which provide data infrastructure but are not purpose-built for consumer data and lack the front-end application layer.” 10-K for 2025
Read from Klaviyo’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-10. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.