Nice competitors, on the record

Who Nice names

In its own words

1. 8x8, Vonage, Zoom

   Word for word“We also compete against certain UCaaS and collaboration software vendors such as 8x8, Vonage and Zoom, which offer basic CCaaS capabilities.” 20-F for 2025

2. Alvaria, Calabrio, Verint

   Word for word“In the WEM market we compete against players such as Alvaria, Calabrio, Genesys and Verint.” 20-F for 2025

3. Amazon Connect, Avaya, Cisco, Five9, Genesys, TalkDesk

   Word for word“In the CCaaS market, which is a part of the broader Contact Center Infrastructure market that is still mainly held by traditional on-premises players, we compete against Amazon Connect, Avaya, Cisco, Five9, Genesys, and TalkDesk, as well as other niche vendors.” 20-F for 2025

4. Cresta, Kore.ai, Salesforce, Sierra.ai

   Word for word“In the Conversational and Agentic AI market, we compete against vendors such as Kore.ai, Sierra.ai, Cresta and Salesforce.” 20-F for 2025

5. Feedzai, FICO, SAS

   Word for word“In the Anti-Fraud market, we compete against vendors such as SAS, FICO and Feedzai.” 20-F for 2025

6. LivePerson

   Word for word“In the digital engagement market, we compete against vendors such as LivePerson, which offer digital engagement and self-service capabilities for contact centers.” 20-F for 2025

7. Oracle, Quantexa

   Word for word“In the Anti-Money Laundering market we compete against vendors such as SAS, Oracle and Quantexa.” 20-F for 2025

8. SMARTS (Nasdaq)

   Word for word“In the Financial Markets Compliance market, we compete against vendors such as SMARTS (Nasdaq), Oracle and SAS.” 20-F for 2025

9. Verafin

   Word for word“In the Mid-market segment, we compete mainly against Verafin.” 20-F for 2025

10. Zendesk

    Word for word“In addition, we are seeing some CRM companies, such as Salesforce and Zendesk, that provide a subset functionality of our broader offerings.” 20-F for 2025

Who names Nice

Companies whose own annual reports name Nice as a competitor.

1. Axon Enterprise names it as “NiCE” · 2025

   Word for word“Our competition includes 365Labs, Coreforce, FileOnQ, FotoWare, Genetec, Guardify, i-PRO, Motorola Solutions, NiCE, Omnigo, OpenText Corporation, Oracle, Revir Technologies, Safe Fleet, Veritone, and Vidizmo.” 10-K for 2025

2. Five9 names it as “NICE Ltd.” · 2025

   Word for word“Additionally, we compete with vendors that historically provided other contact center services and technologies and expanded to offer cloud contact center software such as Genesys Telecommunications Laboratories, Inc., or Genesys, and NICE Ltd., or NICE.” 10-K for 2025

3. IDT names it as “NICE” · 2026

   Word for word“Additionally, net2phone competes with vendors that historically provided other contact center services and technologies and expanded to offer cloud contact center software such as NICE, Five9, and Genesys.” 10-K for 2026

4. Verint Systems names it as “NICE Ltd.” · 2025

   Word for word“Key competitors include Alvaria, Inc., Calabrio, Inc., Genesys Cloud Services, Inc., NICE Ltd., Pegasystems Inc., Qualtrics International Inc., divisions of larger companies, including Microsoft Corporation, Alphabet Inc. (Google), Amazon.com, Inc., and Salesforce, Inc., as well as many smaller companies adopting AI models to pursue the CX automation opportunity, which vary from region to region globally.” 10-K for 2025

Read from Nice’s annual reports (20-F for 2025, 20-F for 2024, 20-F for 2023) and the financial data it files with the SEC, as of 2026-02-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.