Who are Reddit’s competitors?
Reddit names 12 companies as competitors in its latest annual report, on 2 fronts. 2 companies name Reddit back.
Skip to the field, head to head ↓Reddit company profile
Reddit is the smallest of six companies compared, yet the fastest-growing
Reddit's annual report names 12 competitors and sorts them into two fights. Four are AI models that retrieve and synthesize information. Nine provide content and communications services. Only Google and Meta appear in both, and X is named on its own. Reddit is fighting on two fronts at once.
Now look at the scale. Reddit's 2025 revenue was $2.2 billion. Pinterest had $4.2 billion, Roblox $4.9 billion and Snap $5.9 billion. Meta had $201.0 billion and Alphabet $402.8 billion. Yet Reddit grew 69%, against 36% at Roblox, the next fastest. Its net margin was 24%. Only Alphabet (33%) and Meta (30%) did better, while Snap ran at -8% and Roblox at -22%.
Snap and Pinterest both list Reddit among their rivals, and both say some of those rivals have greater resources. So the repeatable idea is this: Reddit is the smallest company in the group, but the others feel they must name it. The open question is whether growth this fast can hold against rivals that are many times its size.
Where Reddit says it competes
“we face competition from large language models (“LLMs”) and other AI models that retrieve and synthesize information, such as those built by”
“We compete against many companies that provide content and communications services to online users”
Who names Reddit as a competitor
“Competitors such as Amazon, Meta (including Facebook, Instagram, Threads and MetaAI), Google (including Gemini, Lens and YouTube), OpenAI (including ChatGPT), Snap, Reddit, TikTok and X, many of which are larger and have significantly greater financial and human resources, offer users engaging content and commerce o…”
10-K for 2025“Many of these companies, such as Alphabet (including Google and YouTube), Apple, ByteDance (TikTok and affiliated joint ventures), Meta (including Facebook, Instagram, Threads, and WhatsApp), Pinterest, Reddit and X (formerly Twitter), may have greater financial and human resources and, in some cases, larger user ba…”
10-K for 2025The field, from the filings
| Company | Fiscal year | Revenue | Growth | Net margin | Employees |
|---|---|---|---|---|---|
| 2025 | $2.2B | +69% | 24% | 2,555 | |
| Alphabet (Google) | 2025 | $402.8B | +15% | 33% | 190,820 |
| Meta | 2025 | $201.0B | +22% | 30% | 78,865 |
| Snap | 2025 | $5.9B | +11% | −8% | 5,261 |
| Roblox | 2025 | $4.9B | +36% | −22% | 3,065 |
| 2025 | $4.2B | +16% | 10% | 5,265 |
Each company’s latest fiscal year as reported to the SEC, in US dollars; fiscal years end in different months. Rivals that report outside the US or in other currencies are not shown.
How concentrated Reddit’s customers are
“No customer accounted for greater than 10% of our revenues for the years ended December 31, 2025, 2024, and 2023.”
What the rivals have done lately
Decisions that shaped the field
Asked about Reddit’s competitors
Who are Reddit's competitors?
In its annual report for fiscal 2025, Reddit names 12 competitors across 2 fronts: ai models competing for information retrieval and content and communications services rivals. 10-K for fiscal 2025
Which companies name Reddit as a competitor?
2 companies in our coverage name it in their own annual reports: Pinterest and Snap.
How does Reddit compare with its rivals?
Reddit reported $2.2B in revenue in its latest fiscal year, +69% on a year, with a 24% net margin. Alphabet (Google): $402.8B, 33% net margin; Meta: $201.0B, 30% net margin.
What are the alternatives to Reddit?
The companies Reddit itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.
How much of your revenue comes from somebody who is also trying to replace you?
Sources: Reddit’s annual report for fiscal 2025; the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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