Who are HP’s competitors?
HP names 16 companies as competitors in its latest annual report, on 2 fronts. 10 companies name HP back.
Skip to the field, head to head ↓HP company profile
HP lists rivals on two fronts; other companies meet HP in more places
HP names 16 competitors in its fiscal 2025 annual report. Ten sit under computing and devices, and six under printers and imaging. It is a tidy map with two fronts, and it reads like a company that knows where it fights.
Other companies draw the map differently. Netscout counts HP among large enterprise management vendors that "offer performance management solutions." Corsair names HP "through its HyperX brand" in headsets. Insight says it sometimes competes with manufacturer partners, HP Inc. among them. NCR Voyix puts HP Inc. in a list with Oracle, Toast and Fiserv. None of those rooms appears on HP's own list.
So the idea to repeat is this: HP's rivals are wherever someone else sees HP, not only where HP says they are. That matters because HP has $55.3 billion in revenue, 3% growth and a 5% net margin. Apple ($416.2 billion), Microsoft ($331.8 billion) and Dell ($113.5 billion) are all larger. HP is a mid-sized company that others meet in many places, and that is hard to defend on every front.
Where HP says it competes
“Our primary competitors are Acer Inc., Apple Inc., ASUSTeK Computer Inc., Dell Inc., Huawei Technologies Co., Ltd., Lenovo Group Limited, Logitech International S.A., Microsoft Corporation, Samsung Electronics Co., Ltd., and Toshiba Corporation.”
“Our primary competitors include Brother Industries, Ltd., Canon Inc., Pantum International Limited, Seiko Epson Corporation, The Ricoh Company Ltd., and Xerox Corporation Ltd.”
Who names HP as a competitor
“In addition, we both compete with and partner with large enterprise management vendors, such as HP and IBM, who offer performance management solutions.”
10-K for 2026“Our primary competitors in the market for headset and related audio products include Logitech, Razer, Steel Series and HP through its HyperX brand.”
10-K for 2025“We sometimes compete directly with publisher and manufacturer partners for many of these offerings, including Microsoft, Cisco Systems, Dell, HP Inc. and Adobe Systems.”
10-K for 2025“Key competitors include Aptos, Inc., Block Inc., Diebold Nixdorf, Inc., Fiserv Inc., Flooid, Fujitsu Limited, GK Software SE, Global Payments Inc., HP Inc., Lightspeed, Olo Inc., Oracle Corporation, PAR Technology Corporation, Toast, Inc., Toshiba Tec Corporation and Qu, among others.”
10-K for 2025“The larger competitors in our print business include Brother, Canon, FUJIFILM Business Innovations Corp., HP Inc., Konica Minolta, Kyocera and Ricoh.”
10-K for 2025“The larger competitors in our print business include Brother, Canon, FUJIFILM Business Innovations Corp., HP Inc., Konica Minolta, Kyocera and Ricoh.”
10-K for 2025“We compete with many companies in one or more of these related categories including Acrelec, Diebold Nixdorf, HP, Toshiba TEC, VeriFone.”
10-K for 2025“Global technology and consulting firms such as Accenture, Capgemini, HP, and IBM; and”
10-K for 2025“Canon’s primary competitors in the production print and business print market are Xerox Corporation ; FUJIFILM Business Innovation Corp. ; Ricoh Company, Ltd.; Konica Minolta Inc.; HP Inc.; and Lexmark International, Inc.”
20-F for 2022The field, from the filings
| Company | Fiscal year | Revenue | Growth | Net margin | Employees |
|---|---|---|---|---|---|
| HP | FY to Oct 2025 | $55.3B | +3% | 5% | – |
| Apple | FY to Sep 2025 | $416.2B | +6% | 27% | 166,000 |
| Microsoft | FY to Jun 2026 | $331.8B | +18% | 40% | 223,000 |
| Dell | FY to Jan 2026 | $113.5B | +19% | 5% | 97,000 |
| Insight Enterprises | 2025 | $8.2B | −5% | 2% | 14,505 |
| Xerox Holdings | 2025 | $7.0B | +13% | −15% | – |
| Zebra Technologies | 2025 | $5.4B | +8% | 8% | 10,700 |
| Logitech International | FY to Mar 2026 | $4.8B | +6% | 15% | 7,300 |
| NCR Voyix | 2025 | $2.7B | −5% | 2% | 13,500 |
| Corsair Gaming | 2025 | $1.5B | +12% | −1% | 2,355 |
| WNS (holdings) | FY to Mar 2025 | $1.3B | −1% | 13% | 64,505 |
Each company’s latest fiscal year as reported to the SEC, in US dollars; fiscal years end in different months. Rivals that report outside the US or in other currencies are not shown.
What the rivals have done lately
“(a) Goodwill acquired represents goodwill recognized in connection with the Company’s acquisition of Moogsoft Inc. during the fiscal year ended February 2, 2024.” filing
“We acquired SADA and Amdaris for approximately $398.6 million and $82.9 million, respectively, net of cash and cash equivalents acquired and excluding earn outs and hold backs in 2023.” filing
“We acquired SADA and Amdaris for approximately $398.6 million and $82.9 million, respectively, net of cash and cash equivalents acquired and excluding earn outs and hold backs in 2023.” filing
“On September 30, 2025, the Company acquired Elo Holdings, Inc. (“Elo”) for $1,303 million in cash, net of Elo’s cash on-hand.” filing
Decisions that shaped the field
Asked about HP’s competitors
Who are HP's competitors?
In its annual report for fiscal 2025, HP names 16 competitors across 2 fronts: primary competitors in computing and devices and printer and imaging competitors. 10-K for fiscal 2025
Which companies name HP as a competitor?
10 companies in our coverage name it in their own annual reports: Netscout Systems, Corsair Gaming, Insight Enterprises, Kodak, NCR Voyix, Xerox, Xerox Holdings, Zebra Technologies, WNS and Canon.
How does HP compare with its rivals?
HP reported $55.3B in revenue in its latest fiscal year, +3% on a year, with a 5% net margin. Apple: $416.2B, 27% net margin; Microsoft: $331.8B, 40% net margin.
What are the alternatives to HP?
The companies HP itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.
What would it actually cost a challenger to take your customer?
Sources: HP’s annual report for fiscal 2025; the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.
Keep going
Tools to try
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- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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