- 16 filesThe Moat Anatomy Strategy Pack$499
What would it actually cost a challenger to take your customer?
- $499
How hard can you press on lock-in you already have?
- 16 filesThe Standards War Strategy Pack$499
What can you charge for your standard without losing the war to win it?
- 16 filesThe Drawdown Strategy Pack$499
What does cutting the brand budget actually cost you?
- 16 filesThe Assortment Strategy Pack$499
How much of what you sell earns its place?
- 16 filesThe New Entrant Strategy Pack$499
A funded competitor has arrived; what must they spend to take your customer?
- $499
What you charge for has become ordinary; what is left that is not?
- 16 filesThe Patent Fight Strategy Pack$499
Whether to sue, settle, or license, and what the fight costs against what it protects?