Business Model

What does changing how you charge cost before it starts paying?

Where does the money actually come from, and who sets the rate it comes in at?

What share of the units you sell cheap has to come back for the subsidy to be repaid?

Which unit pays for the others, and has anybody ever approved it?

How much volume can this price rise afford to lose, and how much will it?

What share of your profit depends on a condition you do not control?

You agreed a price before you knew the cost — what does the rest of the term cost?

What share of the free has to convert before the free pays for itself?

Somebody cut price to take share — what does matching cost, and what does holding?

What does selling them together earn that selling them apart does not?

What does the customer you already have cost to keep, at the moment they can leave?

Whether to price by the seat or by use, and what the switch costs in the year it is made?

What does an anchor customer's discount cost, and what does the logo buy back?