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Raising a price moves a number and can be moved back. Changing the model alters what a unit of your product is, when the cash arrives, who inside the customer signs, and what they are now free to stop paying for — and none of that can be put back quietly. This pack names which of those four layers a change moves, sizes the trough it creates against the counterfactual rather than against last year, and runs the whole thing again with the volume uplift set to zero, which is the test most business cases never run.
The test that runs through every file
Which of the four layers the change actually moves. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 16 files a product rather than 16 documents.
The model resolves to one number you can negotiate with: The trough — how deep the dip runs, and when the new model passes the old. It ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Pricing Model Change Strategy Pack
- Foundations. The framework: the level change against the model change, the five moves, the four layers, the trough, and the volume bet the case usually rests on.
- Concept deck. Twenty-one slides for a leadership session, with the sourced cases and what they do not establish.
- Decision wizard. Eight scored questions returning the layers moved, the band, and either of the two halt conditions.
- Transition model. Ten periods against the counterfactual, resolving to the trough's depth, its duration, the cumulative cash it consumes, and whether the change crosses with the volume uplift set to zero.
- Strategies and tactics. The moves available for each layer, the move that clears each halt, and the cost of each one.
- Case studies. Nine sourced pricing changes read through the four layers, with what each case does and does not establish.
- Fit worksheet. The single page of record: the layers, the two halts, the trough, the compensation plan, who signed.
- Roadmap template. Five phases with gates and owners, the assumptions register, and the stop triggers.
- Practitioner manual. Running both models, the compensation plan, the contracts, the governance cadence, six failure modes and their leading indicators.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — each worked case is built so that the decision does not simply come out well, and so that what settles it is the test the pack exists to run. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Pricing Model Change Strategy Pack?
- The Pricing Model Change Strategy Pack is a decision-support kit for one question: What does changing how you charge cost before it starts paying? It contains 16 files — foundations, concept deck, decision wizard, transition model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: which of the four layers the change actually moves. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Pricing Model Change Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Pricing Model Change Strategy Pack?
- 16 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: the level change against the model change, the five moves, the four layers, the trough, and the volume bet the case usually rests on. Concept deck (PowerPoint + PDF) — Twenty-one slides for a leadership session, with the sourced cases and what they do not establish. Decision wizard (Excel) — Eight scored questions returning the layers moved, the band, and either of the two halt conditions. Transition model (Excel, blank and worked) — Ten periods against the counterfactual, resolving to the trough's depth, its duration, the cumulative cash it consumes, and whether the change crosses with the volume uplift set to zero. Strategies and tactics (Word) — The moves available for each layer, the move that clears each halt, and the cost of each one. Case studies (Word) — Nine sourced pricing changes read through the four layers, with what each case does and does not establish. Fit worksheet (Word, blank and worked) — The single page of record: the layers, the two halts, the trough, the compensation plan, who signed. Roadmap template (Word) — Five phases with gates and owners, the assumptions register, and the stop triggers. Practitioner manual (Word + PDF) — Running both models, the compensation plan, the contracts, the governance cadence, six failure modes and their leading indicators. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order to run them.
- What number does the Pricing Model Change Strategy Pack produce?
- The trough — how deep the dip runs, and when the new model passes the old. The model ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number you take into a room arrives with its assumptions attached and can be argued with rather than merely believed.
- How is the Pricing Model Change Strategy Pack delivered?
- As a single download of all 16 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Pricing Model Change Strategy Pack cost, and is it a subscription?
- $249, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.