What strategy is
Strategy, tactics, mission and vision, and the tests that tell a strategy from a plan.
The planning cycle
The strategic plan, the operating plan, scenarios, roadmaps and the offsite.
Execution and goals
KPIs, OKRs, scorecards, initiatives and the quarterly review.
The analyst's toolkit
Issue trees, MECE, market sizing and competitive analysis from primary sources.
Communicating strategy
The memo, the executive summary, the board presentation and the strategy on a page.
Decisions and alignment
Decision rights, stakeholders, managing up and running a room that decides.
The strategy function
What a strategy team does, the roles in it, and the first 90 days.
The strategist's career
Strategic thinking, the skills behind it, and how a strategist develops.
Meanwhile, the Playbooks and Frameworks cover how to make the hard moves, and the Strategy Packs carry the working templates for each decision.