McDonald's, in one file

What is inside

• 10 analyses of McDonald's, in full, each with its numbered sources.
• 5 years of revenue, operating income and net income, from its annual reports.
• 9 defining decisions on record, with how the shares did against the US market a year and three years on, where measured.
• Its own words. What it said in its filings about its workforce, the deals it named and the competitors it names, each quote with its filing.

If you have an interview at McDonald's

The dossier is the short way to know its strategy before you walk in: the decisions that defined McDonald's and why it made them, 5 years of its results, and what it says in its own filings about its workforce, its deals and its competitors. It works the same way before a client meeting or a pitch.

The analyses it carries

• McDonald's Named Charlie Bell CEO Within Hours of Its Chairman's Death — and Named His Successor Seven Months Later
• Carl Icahn ran a McDonald's proxy fight on 200 shares — and lost 490 million to 9 million
• The Arch Deluxe's Fatal Flaw: A Focus Group That Told McDonald's What It Wanted to Hear
• McDonald's Flywheel Was a 1956 Land-and-Sublease Model, Now Worth $37.7 Billion
• McDonald's Dollar Menu Seized the Price Gun: Big Mac Markups Fell From 12.5% to 3.6%
• The Maharaja Mac Exists Because About 95% of McDonald's Restaurants Carry Their Own Risk
• Coca-Cola Paid $4.6 Million to Get McDonald's $5 Meal Deal Past Its Own Franchisees
• McDonald's 2003 Turnaround Was Real. The Hero Story Around It Wasn't.
• McDonald's Cracked India by Deleting Its Best-Selling Product. Then the Partner That Made It Possible Nearly Broke It.
• McDonald's Bought an AI Company, Then Sold It 36 Months Later for a Profit. That Was the Plan Working.

Each analysis is free to read on the site. The dossier puts them together with the numbers and the filings, in one document you can keep.