IBM, in one file

What is inside

• 11 analyses of IBM, in full, each with its numbered sources.
• 5 years of revenue, operating income and net income, from its annual reports.
• 8 defining decisions on record, with how the shares did against the US market a year and three years on, where measured.
• Its own words. What it said in its filings about its workforce, the deals it named and the competitors it names, each quote with its filing.

If you have an interview at IBM

The dossier is the short way to know its strategy before you walk in: the decisions that defined IBM and why it made them, 5 years of its results, and what it says in its own filings about its workforce, its deals and its competitors. It works the same way before a client meeting or a pitch.

The analyses it carries

• IBM Handed Microsoft the PC's Software on Purpose — to Dodge the Lawsuits It Kept Losing
• IBM's $5 Billion Gamble Was Decided Two Years Early, by a Committee of Thirteen
• IBM's Famous Comeback Came From One Decision: Refusing to Break the Company Apart.
• IBM Cut Kyndryl Loose So the $34B Red Hat Bet Could Define the Company That Remained
• IBM Sold a Cancer Doctor Trained on Imaginary Patients. The Bill Came to $4 Billion.
• IBM Sold the PC and Spun Off Kyndryl. Both Were the Same Trade.
• After 22 Quarters of Shrinking Revenue, IBM Spent $34 Billion to Rejoin the Conversation
• IBM Placed Three Big Bets. One Paid, One Got Buried, One Is Still Unsettled.
• IBM's Great Reinventions Were Managed Retreats — It Even Paid $1.5B to Give a Chip Plant Away
• Every IBM Reinvention Followed a Crisis: The Same Captive Base, Milked Until It Broke
• IBM's Worst Day on Record Erased $67 Billion, and the AI Boom Sent the Bill

Each analysis is free to read on the site. The dossier puts them together with the numbers and the filings, in one document you can keep.