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A shrinking core is five different problems wearing the same symptom, and each demands the opposite of at least one other. This pack names which one you face, sets out the four responses available, prices how many months of funding you actually have, and shows what happens when a company runs the right response against the wrong diagnosis.
The test that runs through every file
Which of the five declines this is, and which of the four responses it implies. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 11 files a product rather than 11 documents.
The model resolves to one number you can negotiate with: The gap — months of funded runway less the months the successor needs. It ships blank and worked, with a stress case and a floor case, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Declining Growth Strategy Pack
- Foundations. The framework: five decline types, four responses, the arithmetic, and how to run the pack.
- Concept deck. Twenty slides for a leadership session, with the case evidence and its limits stated.
- Decision wizard. Eight scored questions returning a diagnosis, the response it implies, and three halt conditions.
- Runway model. Ten periods, a stress case and a floor case, resolving to the gap between your runway and what the successor needs.
- Strategies and tactics. The moves under each response, their entry conditions, and the cost of each one.
- Case studies. Nine sourced decisions read through the framework, including those that failed.
- Fit worksheet. The single page of record: diagnosis, response, the three numbers, the reversal price, who signed.
- Roadmap template. Phases, gates, owners, the assumptions register, and the reversal triggers.
- Practitioner manual. Sequencing, governance, six failure modes, and the indicators that show first.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order in which to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — the case is built so the advantage erodes and so it fails outright under the floor assumption. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Declining Growth Strategy Pack?
- The Declining Growth Strategy Pack is a decision-support kit for one question: The decline is visible and the money is finite. What do you spend it on? It contains 11 files — foundations, concept deck, decision wizard, runway model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: which of the five declines this is, and which of the four responses it implies. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Declining Growth Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Declining Growth Strategy Pack?
- 11 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: five decline types, four responses, the arithmetic, and how to run the pack. Concept deck (PowerPoint + PDF) — Twenty slides for a leadership session, with the case evidence and its limits stated. Decision wizard (Excel) — Eight scored questions returning a diagnosis, the response it implies, and three halt conditions. Runway model (Excel, blank and worked) — Ten periods, a stress case and a floor case, resolving to the gap between your runway and what the successor needs. Strategies and tactics (Word) — The moves under each response, their entry conditions, and the cost of each one. Case studies (Word) — Nine sourced decisions read through the framework, including those that failed. Fit worksheet (Word, blank and worked) — The single page of record: diagnosis, response, the three numbers, the reversal price, who signed. Roadmap template (Word) — Phases, gates, owners, the assumptions register, and the reversal triggers. Practitioner manual (Word + PDF) — Sequencing, governance, six failure modes, and the indicators that show first. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order in which to run them.
- What number does the Declining Growth Strategy Pack produce?
- The gap — months of funded runway less the months the successor needs. The model ships blank and worked, with a stress case and a floor case, so the number you take into a room has its assumptions attached to it and can be argued with rather than merely believed.
- How is the Declining Growth Strategy Pack delivered?
- As a single download of all 11 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Declining Growth Strategy Pack cost, and is it a subscription?
- $249, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.