Who are Snowflake’s competitors?
Snowflake names 3 companies as competitors in its latest annual report. 2 companies name Snowflake back.
Skip to the field, head to head ↓Snowflake company profile
Snowflake outgrows Alphabet, Microsoft and Teradata, and is the only one in the red
Snowflake grew 29% on $4.7 billion of revenue. Alphabet grew 15%, Microsoft 18%, and Teradata shrank 5%. Now look at the bottom line. Snowflake's net margin was -28%. Alphabet's was 33%, Microsoft's 40%, Teradata's 8%. Snowflake leads on speed and trails on cushion.
The mismatch goes deeper than the numbers. Snowflake describes the big cloud providers as "large, well-established, public cloud providers that generally compete in all of our markets". Microsoft, with $331.8 billion in revenue, lists Snowflake inside a sentence about "database, business intelligence, and data warehousing solutions offerings". For one company this market is the whole business. For the other it is one line in a longer list.
So here is the idea to repeat: Snowflake is a specialist racing generalists. Its edge is growth. Theirs is staying power. The race is not decided by who is faster this year, but by how long each can keep running at its current pace.
Where Snowflake says it competes
“large, well-established, public cloud providers that generally compete in all of our markets”
Who names Snowflake as a competitor
“Participants include AWS, Databricks, Google Cloud, Microsoft Azure, Snowflake, and more; the competitive market also comprises traditional legacy competitors.”
10-K for 2025“Our database, business intelligence, and data warehousing solutions offerings compete with products from Databricks, IBM, Oracle, SAP, Snowflake, and other companies.”
10-K for 2024The field, from the filings
| Company | Fiscal year | Revenue | Growth | Net margin | Employees |
|---|---|---|---|---|---|
| Snowflake | FY to Jan 2026 | $4.7B | +29% | −28% | 9,060 |
| Alphabet (Google) | 2025 | $402.8B | +15% | 33% | 190,820 |
| Microsoft | FY to Jun 2026 | $331.8B | +18% | 40% | 223,000 |
| Teradata | 2025 | $1.7B | −5% | 8% | 5,100 |
Each company’s latest fiscal year as reported to the SEC, in US dollars; fiscal years end in different months. Rivals that report outside the US or in other currencies are not shown.
How concentrated Snowflake’s customers are
“As of January 31, 2026, our customers included 790 of the Forbes Global 2000, based on the 2025 Forbes Global 2000 list, and those customers contributed approximately 43% of our revenue for the fiscal year ended January 31, 2026.”
“Customer accounts outside the United States generated 25% of our revenue for the fiscal year ended January 31, 2026.”
“Product revenue excludes our professional services and other revenue, which has been less than 10% of revenue for each of the periods presented. 63 Table of Contents Net Revenue Retention Rate We believe the growth in use of our platform by our existing customers is an important measure of the health of our business and our future growth prospects.”
What the rivals have done lately
Decisions that shaped the field
| Sony Won the Console War. Microsoft Decided to Stop Playing It. | 2024 | Too early to tell |
Asked about Snowflake’s competitors
Who are Snowflake's competitors?
In its annual report for fiscal 2026, Snowflake names 3 competitors. 10-K for fiscal 2026
Which companies name Snowflake as a competitor?
2 companies in our coverage name it in their own annual reports: Teradata and Microsoft.
How does Snowflake compare with its rivals?
Snowflake reported $4.7B in revenue in its latest fiscal year, +29% on a year, with a −28% net margin. Alphabet (Google): $402.8B, 33% net margin; Microsoft: $331.8B, 40% net margin.
What are the alternatives to Snowflake?
The companies Snowflake itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.
How much of your revenue comes from somebody who is also trying to replace you?
Sources: Snowflake’s annual report for fiscal 2026; the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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