Company data sheet · Nordstrom
Nordstrom: left behind by its peers.
- Industry
- Family Clothing Stores
- Headquarters
- United States
- Sources
- SEC filings (1994–2025), Stratrix's verified Decision Cases, market data and official economic statistics for the United States
- Data as of
- October 18, 2026
- Left behind by its peers. From 2016 to 2024, its revenue grew 2% in US dollars; the median among 55 large retailers grew 66%. It outgrew only 15% of them.
- Leaders came and went. Nordstrom filed 40 leadership changes since 2016, more than 89% of large retailers (the median is 25).
- Five decisions on record. Stratrix has verified five of Nordstrom's big decisions, each with what happened next.
Financial results
| Fiscal year | Revenue | Net income | |
|---|---|---|---|
| 2016 | $14.4 billion | $0.6 billion | |
| 2017 | $14.8 billion | $0.4 billion | |
| 2018 | $15.5 billion | $0.4 billion | |
| 2019 | $15.9 billion | $0.6 billion | |
| 2020 | $15.5 billion | $0.5 billion | |
| 2021 | $10.7 billion | −$0.7 billion | |
| 2022 | $14.8 billion | $0.2 billion | |
| 2023 | $15.5 billion | $0.2 billion | |
| 2024 | $14.7 billion | $0.1 billion | |
| 2025 | $15 billion | $0.3 billion |
As reported in its annual filings. Losses in red.
Stratrix Decision Cases
- 2025Nordstrom's One Rule Comes With a 7,344-Word Policy Guide — the Card Is the Marketing
- 2025Nordstrom's One-Rule Handbook Was a Half-Truth. So Was the Moat It Promised.
- 2024Nordstrom's Discount Basement Quietly Became the Whole Building
- 2018Nordstrom's Family Offered $50 and Got Told No. Seven Years Later They Won at $24.25.
- 2012Nordstrom Turned Its Checkbook Into a Door — And Wholesale-Allergic Brands Walked In
The full data sheet · Data Plan
Everything behind these findings, ready for your board deck.
- Market reaction to disclosed decisions: 60 decision filings since 2016, each linked to the SEC, with the share return against its sector and the S&P 500 the next day and the next year (0 with market data).
- Economic context: 7 measures for the United States, every year since 2016, from the official sources.
- Peer comparison: against 71 companies of its size in its sector.
- Financial results: ten years of revenue, operating and net income, and every annual report, linked.
- Methods and sources, so each number can be checked and cited.
The full data sheet downloads with the Data Plan. To see exactly what you get first, open the Boeing sample PDF or Excel.