Who are GameStop’s competitors?
GameStop names 12 companies as competitors in its latest annual report, on 8 fronts.
Skip to the field, head to head ↓GameStop company profile
GameStop earns a 12% net margin while shrinking 5% against far larger rivals
GameStop describes eight fronts: retailers in Australia, mass merchants, electronics stores, gaming specialists, hypermarkets, internet sellers, European competitors and console makers. Amazon appears in three of them, Target in two. GameStop's revenue was $3.6 billion. Amazon's was $716.9 billion and Walmart's was $713.2 billion.
Size is one scoreboard. Profit is another. GameStop's net margin was 12%. Amazon's was 11%, Target's 4%, Walmart's 3% and Best Buy's 3%. But growth ran the other way: GameStop at -5%, Amazon at 12%, Walmart at 5%. GameStop is small, profitable and getting smaller.
That is the idea to repeat: GameStop holds a margin, not momentum. Its rivals are still spending to expand. Walmart paid $1.9 billion for VIZIO Holding, even as it cut 1,000 jobs. The open question is whether a 12% margin on $3.6 billion can pay for growth before the fronts close in.
Where GameStop says it competes
“we compete with retailers such as JB HiFi stores, Big W, Target and Amazon.com”
“We compete with mass merchants and regional chains, including Walmart and Target”
“computer product and consumer electronics stores, including Best Buy”
“other United States and international gaming and PC software specialty stores, such as FNAC Darty”
“major hypermarket chains like Leclerc”
“internet-based retailers such as Amazon.com”
“our competitors include major consumer electronic retailers such as FNAC-Darty, large hypermarket chains including Leclerc, and Amazon.com's online marketplace”
“we also compete with certain vendors, including Sony, Nintendo and Microsoft among others, for direct-to-consumer digital and physical offerings”
The field, from the filings
| Company | Fiscal year | Revenue | Growth | Net margin | Employees |
|---|---|---|---|---|---|
| GameStop | FY to Jan 2026 | $3.6B | −5% | 12% | – |
| Amazon | 2025 | $716.9B | +12% | 11% | 1,576,000 |
| Walmart | FY to Jan 2026 | $713.2B | +5% | 3% | – |
| Microsoft | FY to Jun 2026 | $331.8B | +18% | 40% | 223,000 |
| Target | FY to Jan 2026 | $104.8B | −2% | 4% | 415,000 |
| Best Buy | FY to Jan 2026 | $41.7B | 0% | 3% | 82,000 |
Each company’s latest fiscal year as reported to the SEC, in US dollars; fiscal years end in different months. Rivals that report outside the US or in other currencies are not shown.
What the rivals have done lately
Decisions that shaped the field
Asked about GameStop’s competitors
Who are GameStop's competitors?
In its annual report for fiscal 2026, GameStop names 12 competitors across 8 fronts: retailers competing in australia, mass merchants and regional chains, consumer electronics and computer stores, gaming and pc software specialty stores, major hypermarket chains, internet-based retailers, competitors in europe and console makers competing direct-to-consumer. 10-K for fiscal 2026
How does GameStop compare with its rivals?
GameStop reported $3.6B in revenue in its latest fiscal year, −5% on a year, with a 12% net margin. Amazon: $716.9B, 11% net margin; Target: $104.8B, 4% net margin.
What are the alternatives to GameStop?
The companies GameStop itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.
What would it actually cost a challenger to take your customer?
Sources: GameStop’s annual report for fiscal 2026; the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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