Sony: profitable every year.

1. Eight decisions on record. Stratrix has verified eight of Sony's big decisions, each with what happened next. The hardest year after: "Sony handed Kaz Hirai the TV business in 2012 — and it kept bleeding for four more years", with its shares 32 points behind the S&P 500 over the next three years.
2. Profitable every year. Sony made money in each of its last ten fiscal years, from ¥73.3 billion (fiscal 2017) to ¥1.17 trillion (fiscal 2021).

Financial results

As reported in its annual filings, in JPY. Losses in red.

Stratrix Decision Cases

• 2026Sony Built the Tightest Lock-In in Gaming. Then It Got Scared of Its Own Open Door.Too early to call
• 2026Sony Sold PlayStation Games to PC Players. Then It Saw Who Wasn't Coming Home.Too early to call
• 2019Sony Spent ¥1.5 Trillion on Sensors to Buy a Seat Inside Every Smartphone CameraStood
• 2014Sony Relapsed Into ¥128B Losses After 'One Sony' — the Durable Fix Came in FY2016Stood
• 2012Sony handed Kaz Hirai the TV business in 2012 — and it kept bleeding for four more yearsStood · shares −32 pts vs the S&P 500 over 3 years
• 2012'One Sony' Was Triage: Amputate the Bleeders and Let Two Hardware Bets CompoundStood
• 2004How Buying a Record Label Cost Sony the Portable Music Market It InventedStood
• 1989Sony's Road to 61% Entertainment Sales Ran Through a ¥520B Loss and Four Losing YearsStood