Who are Fox’s competitors?
Fox names 23 companies as competitors in its latest annual report, on 5 fronts.
Skip to the field, head to head ↓Fox company profile
Fox names 23 competitors in five groups, and only one group holds the giants
Fox names 23 competitors, and four of the five groups are rivals for the same thing: viewers' hours. Fox says "ABC, NBC and CBS each broadcast a significantly greater number of hours of programming than the FOX Network". Cable sports networks, league-owned networks and conference networks fight over the same sports schedule. These are rivals Fox can measure by the clock.
The fifth group is different. It includes YouTube, Apple TV and Netflix, which sit inside companies with far larger revenue. Fox earned $17.1 billion, grew 5% and kept a 10% net margin. Apple earned $416.2 billion, grew 6% and kept 27%. Alphabet earned $402.8 billion, grew 15% and kept 33%. Netflix earned $45.2 billion, grew 16% and kept 24%. Fox is smaller, slower and thinner-margined than all three.
So the idea to repeat: Fox has two kinds of rivals. One kind competes for the hour, and the other can fund the hour from somewhere else. The first kind is a contest over schedules. The second is a contest over who can afford to keep playing.
Where Fox says it competes
“ABC, NBC and CBS each broadcast a significantly greater number of hours of programming than the FOX Network”
“national cable networks ESPN, ESPN2, TNT, TBS, USA Network, CBS Sports Network and The CW Network”
“league-owned networks such as NFL Network, NHL Network, NBA TV and MLB Network”
“collegiate conference-specific networks such as the SEC Network and ACC Network”
“direct-to-consumer streaming services such as ESPN, YouTube, Peacock, Amazon Prime Video, Netflix, 7 Apple TV, Paramount+ and HBO Max”
The field, from the filings
| Company | Fiscal year | Revenue | Growth | Net margin | Employees |
|---|---|---|---|---|---|
| Fox | FY to Jun 2026 | $17.1B | +5% | 10% | 10,550 |
| Apple | FY to Sep 2025 | $416.2B | +6% | 27% | 166,000 |
| Alphabet (Google) | 2025 | $402.8B | +15% | 33% | 190,820 |
| Netflix | 2025 | $45.2B | +16% | 24% | 16,000 |
Each company’s latest fiscal year as reported to the SEC, in US dollars; fiscal years end in different months. Rivals that report outside the US or in other currencies are not shown.
What the rivals have done lately
Decisions that shaped the field
| Apple Switched Off Blood-Oxygen on the Apple Watch Rather Than License Masimo's Patents | 2024 | Never undone |
| Everyone Photocopied Netflix's Culture Deck. Almost No One Can Run It. | 2024 | Held in part |
Asked about Fox’s competitors
Who are Fox's competitors?
In its annual report for fiscal 2026, Fox names 23 competitors across 5 fronts: major broadcast networks with greater airtime, national cable sports networks, league-owned networks, collegiate conference-specific networks and direct-to-consumer streaming services. 10-K for fiscal 2026
How does Fox compare with its rivals?
Fox reported $17.1B in revenue in its latest fiscal year, +5% on a year, with a 10% net margin. Apple: $416.2B, 27% net margin; Alphabet (Google): $402.8B, 33% net margin.
What are the alternatives to Fox?
The companies Fox itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.
What would it actually cost a challenger to take your customer?
Sources: Fox’s annual report for fiscal 2026; the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.
Keep going
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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