Company data sheet · Baidu

Baidu: profitable every year.

Industry
Computer Programming, Data Processing, Etc.
Headquarters
China
Ticker
BIDU (Nasdaq)
Sources
SEC filings (2005–2026), Stratrix's verified Decision Cases, market data and official economic statistics for China
Data as of
October 18, 2026
  1. Two decisions on record. Stratrix has verified two of Baidu's big decisions, each with what happened next. The hardest year after: "Baidu's Revenue Slid About 3.8%, Then 3% — the Quiet Derating of a Monopoly", with its shares 88 points behind the S&P 500 over the next three years.
  2. Profitable every year. Baidu made money in each of its last ten fiscal years, from CN¥2.1 billion (2019) to CN¥27.6 billion (2018).

Financial results

Fiscal yearRevenueNet income
2016CN¥70.5 billionCN¥11.6 billion
2017CN¥84.8 billionCN¥18.3 billion
2018CN¥102 billionCN¥27.6 billion
2019CN¥107 billionCN¥2.1 billion
2020CN¥107 billionCN¥22.5 billion
2021CN¥124 billionCN¥10.2 billion
2022CN¥124 billionCN¥7.6 billion
2023CN¥135 billionCN¥20.3 billion
2024CN¥133 billionCN¥23.8 billion
2025CN¥129 billionCN¥5.6 billion

As reported in its annual filings, in CNY. Losses in red.

Stratrix Decision Cases

The full data sheet · Data Plan

Everything behind these findings, ready for your board deck.

  • Economic context: 3 measures for China, every year since 2016, from the official sources.
  • Peer comparison: against 74 companies of its size in its sector.
  • Financial results: ten years of revenue, operating and net income, and every annual report, linked.
  • Methods and sources, so each number can be checked and cited.

The full data sheet downloads with the Data Plan. To see exactly what you get first, open the Boeing sample PDF or Excel.