Lens family
103 analyses · Crisis & Reinvention
The $100 Million Recall That Saved a Brand: How J&J Wrote the Playbook for Crisis Response
Johnson & Johnson
Kodak Invented the Digital Camera - Then Spent 30 Years Burying It
Kodak
How Lego Almost Died by Forgetting What It Was - and Came Back as the World's Top Toymaker
Lego
Wells Fargo Didn't Discover the Fraud. It Spent Nine Years Being Made to Admit It.
Wells Fargo
Purdue Didn't Slip Through the Cracks. The Government Helped Build the Door.
Purdue Pharma
Old Spice's Viral Hit Sold 180 Videos. Whether It Sold Body Wash Is Another Question.
Old Spice
Boeing Didn't Build a Faulty Plane. It Built a System Where Cost Could Outvote Safety.
Boeing
Adidas Didn't Get Blindsided by Yeezy. It Watched the Risk for Four Years and Built No Hedge.
Adidas
Shein's Scandals Aren't Accidents. They're the Business Model Working as Designed.
Shein
Airbnb Built a $85M Business on Apartments Cities Could Take Back. Then They Did.
Airbnb
Hyundai Didn't Buy Quality. It Posted a Bond on It.
Hyundai
Tesla's Best Legal Defense Is That You Shouldn't Have Believed the Name
Tesla
Archegos and Greensill Didn't Break Credit Suisse. They Read Its Autopsy Out Loud.
Credit Suisse
BP Didn't Lose the Gulf in the Blowout. It Lost It at the Microphone.
BP
The Auditor That Died for a Crime the Supreme Court Said It Never Committed
Enron
Bud Light Tried to Please Everyone. It Lost Everyone.
Anheuser-Busch InBev
Starbucks Didn't Win the Union Fight. It Outlasted It.
Starbucks
3M Paid $9 Million to Make a Problem Go Away. Five Years Later It Cost $16 Billion.
3M
State Farm Didn't Flee the Fire. It Fled a Price It Wasn't Allowed to Charge.
State Farm
Juukan Gorge Wasn't a Rogue Blast. It Was Rio Tinto's System Working Exactly as Designed.
Rio Tinto
Uber Didn't Win the Driver Fight. It Moved the Fight Somewhere Courts Couldn't Reach.
Uber
Twenty Years of Swipe-Fee Lawsuits, and Visa's Fees Only Went Up
Visa
Coinbase Didn't Beat the SEC. The Weather Changed.
Coinbase
Circuit City Fired Its Best Salespeople to Save $110 Million. The Real Bill Was $3.4 Billion.
Circuit City
Nvidia Didn't Get Caught in the Chip War. It Spent Three Years Designing Its Way Around It.
Nvidia
Samsung's 97% Recall Wasn't Crisis Leadership. It Was a Phone That Couldn't Be Kept On.
Samsung
Jack Ma Didn't Blow Up the Biggest IPO in History. The Speech Just Got the Blame.
Alibaba
Amazon's Antitrust Defense Is Built on Lower Prices. Its Own Files Say It Raised Them.
Amazon
CrowdStrike Wasn't Hacked. It Hacked Itself — With One File, Everywhere, at Once.
CrowdStrike
TikTok 'Lost' the Ban Fight and Kept the Only Thing Worth Banning
ByteDance / TikTok