Lens family
324 analyses · Business Model
Zara Didn't Get Pricey by Accident. It Climbed a Pyramid on Purpose.
Zara (Inditex)
Uniqlo Was Never Cheap. It Just Spent 40 Years Making You Think Price Was the Point.
Uniqlo (Fast Retailing)
Shein's Flywheel Spins on Tiny Batches. The Speed Is Also the Crack.
Shein
Temu's Prices Were Never a Price. They Were a Subsidy Wearing a Price Tag.
Temu (PDD)
Chick-fil-A Quietly Raised Prices 55%. Almost Nobody Walked Out the Door.
Chick-fil-A
Mondelēz's Pricing Power Looked Bulletproof. Then Cocoa Sent the Bill.
Mondelez
Kraft Heinz Makes $3.2 Billion in Cash and Reports a Wreck. Both Are True.
Kraft Heinz
Everyone Calls Mars Asset-Light. It Owns the Whole Factory Floor.
Mars
Ferrari Has No Loss Leader. The €30 Keychain Pays Like the €300,000 Car.
Ferrari
BYD Doesn't Cut Prices to Win. It Cuts Costs and Lets the Price Follow.
BYD
John Deere Sells You the Tractor. The Money Is in Everything That Happens After.
Deere
Amex Used to Charge Merchants. Now It Charges You — and That's the Whole Pivot.
American Express
Charles Schwab Gives Away Trading Because the Real Money Is in Your Idle Cash
Charles Schwab
Capital One Built a Flywheel That Spins on Data. It Also Spins on a Single Point of Failure.
Capital One
Progressive's Flywheel Isn't the Little Plug-In Box. It's What the Box Feeds.
Progressive
Eli Lilly Cut Insulin 70% and Got Richer. The Charity Was the Strategy.
Eli Lilly
Thermo Fisher Is Not an Instruments Company. The Instruments Are the Bait.
Thermo Fisher
Fox Loses Subscribers Every Year — and Charges More Every Year. On Purpose.
Fox
The New York Times Stopped Being a Newspaper. The Money Proves It.
New York Times
Vice Wasn't a Media Empire. It Was an Ad Agency Wearing a Counterculture Costume.
Vice Media
Hermès's $500 Scarf Isn't a Loss Leader. It's the Cheapest Door Into the Most Expensive Room in Luxury.
Hermes
Rolex's 'Cheap' Watch Costs $6,200 — And It Isn't There to Make Money on Its Own.
Rolex
Southwest's Low Fares Were Never the Strategy. The Cost Gap Behind Them Was.
Southwest
Ryanair's €40 Ticket Isn't Sold at a Loss. The Loss-Leader Story Is the Wrong One.
Ryanair
UPS Started Charging for Air. Then It Started Firing Its Biggest Customer.
UPS
Atari Built a Successor It Refused to Let Succeed
Atari
The F-35 Is Sold Once and Paid For Until 2088. That's the Whole Business.
Lockheed Martin
RTX Has a $268 Billion Backlog. About a Quarter of It Is Next Year's Revenue.
RTX (Raytheon)
Ryanair Cut Fares 7% on Purpose. The Cheap Seat Was Never the Product.
Ryanair
Levi's Didn't Go Upmarket. It Stopped Selling Through Other People's Cash Registers.
Levi's