Lens family
324 analyses · Business Model
Netflix Makes Money the Boring Way. The Exciting Stories Are a Distraction.
Netflix
Alphabet Isn't a Conglomerate. It's One Engine Towing Everything Else.
Alphabet (Google)
Uber's Flywheel Spins Beautifully. It Just Doesn't Travel.
Uber
Airbnb's Flywheel Is Real. It Just Doesn't Spin the Way Everyone Says.
Airbnb
IKEA Doesn't Make Its Furniture. It Owns the Thing That Lets It Wait.
IKEA
ASML Doesn't Make Its Own Machine. That's the Whole Trick.
ASML
Tencent Built a Flywheel That Spins Beautifully. It Just Can't Leave China.
Tencent
Square Sells the Reader at a Loss. You Are the Product It's Buying.
Block (Square)
Stripe Keeps 40 Cents on a Hundred Dollars. That's Not the Business — It's the Doorway.
Stripe
Zoom's Free Tier Was Never a Growth Hack. It Was an Enterprise Sales Engine in Disguise.
Zoom
X Has Kept Changing Its Price. It Has Never Once Asked What You'd Pay.
X (Twitter)
Everyone Thinks Robinhood Sells Your Trades. It Quietly Became a Bank.
Robinhood
Target Never Really Sold Cheap. It Sold the Feeling of Getting a Deal.
Target
Zara's Real Engine Isn't Speed. It's the Truck That Comes Back Twice a Week.
Zara (Inditex)
Domino's Flywheel Doesn't Run on Apps. It Runs on a Captive Pantry.
Domino's
Nestlé Passed Inflation Straight Through to You. The Margin Held. The Shoppers Didn't.
Nestle
Mastercard's Flywheel Spins on Data It Doesn't Pay For - and a Lawsuit It Can't Settle.
Mastercard
Enron Made $100 Billion in Revenue and Kept 2 Cents on the Dollar. The Math Was the Fraud.
Enron
P&G Doesn't Have a Pricing Strategy. It Has a Pendulum.
Procter & Gamble
Verizon Didn't Give You Choice. It Gave You a Bill for Things You Used to Get Free.
Verizon
Coca-Cola Sold Its Best Business for a Dollar Because It Thought the Business Was Doomed
Coca-Cola
Netflix Paid $1M for an Algorithm It Never Used. That Was the Smart Part.
Netflix
Visa's Real Moat Isn't Scale. It's That Nobody Can Spin the Wheel Twice.
Visa
The Loot-Box Reckoning Was Mostly a Headline. The Industry Never Stopped Selling.
The Loot-Box Reckoning