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Ask how a price rise was arrived at and the answer is a margin target, an inflation figure or a competitor's list price. Ask what the last rise cost in volume and the room goes quiet — and that number is in the company's own history, an afternoon away. This pack produces both halves of the decision: the share of volume the rise can afford to lose, which is arithmetic on the rise and the contribution margin, and the share your own last rise says it will lose, which is one real rise measured against the trend that preceded it. It returns the gap between them in points of volume, the highest rise your evidence supports, and the first year against the steady state where volume is contracted — because contracts do not prevent the walk, they choose the year it lands in. It stops on two conditions: no past rise has been measured against volume, and no contribution margin exists for the line the rise applies to.
The test that runs through every file
Two numbers: what the rise can afford to lose, and what your own last rise says it will. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 16 files a product rather than 16 documents.
The model resolves to one number you can negotiate with: The walk rate — the volume a rise can lose before it stops paying. It ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Pricing Power Strategy Pack
- Foundations. The framework: the walk rate, the realization rate, which year the walk lands in, and the two halts.
- Concept deck. Twenty-one slides for a leadership session, with nine sourced price decisions and what each does not establish.
- Decision wizard. Eight scored questions returning the band, the weakest answer, and either of the two halt conditions.
- Walk rate model. Eleven candidate rises across the columns, the two lines that meet, the headroom in points of volume, and the first year against the steady state.
- Strategies and tactics. The moves at each of the four positions, what to do when the price is not yours to set, and four ways to widen the walk rate rather than the price.
- Case studies. Nine sourced price decisions — three that found a line after years of successful rises, two that cut deliberately, and one that could not raise its price for 73 years.
- Fit worksheet. The single page of record: the rise, the margin, the measured elasticity, the headroom, the realization rate and who watches volume afterwards.
- Roadmap template. Five phases with gates and owners, the assumptions register, a trigger and a monthly reporting line.
- Practitioner manual. Measuring a past rise, building the contribution margin, holding the realization rate, the board paper, six failure modes and their indicators.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order in which to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — each worked case is built so that the decision does not simply come out well, and so that what settles it is the test the pack exists to run. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Pricing Power Strategy Pack?
- The Pricing Power Strategy Pack is a decision-support kit for one question: How much volume can this price rise afford to lose, and how much will it? It contains 16 files — foundations, concept deck, decision wizard, walk rate model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: two numbers: what the rise can afford to lose, and what your own last rise says it will. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Pricing Power Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Pricing Power Strategy Pack?
- 16 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: the walk rate, the realization rate, which year the walk lands in, and the two halts. Concept deck (PowerPoint + PDF) — Twenty-one slides for a leadership session, with nine sourced price decisions and what each does not establish. Decision wizard (Excel) — Eight scored questions returning the band, the weakest answer, and either of the two halt conditions. Walk rate model (Excel, blank and worked) — Eleven candidate rises across the columns, the two lines that meet, the headroom in points of volume, and the first year against the steady state. Strategies and tactics (Word) — The moves at each of the four positions, what to do when the price is not yours to set, and four ways to widen the walk rate rather than the price. Case studies (Word) — Nine sourced price decisions — three that found a line after years of successful rises, two that cut deliberately, and one that could not raise its price for 73 years. Fit worksheet (Word, blank and worked) — The single page of record: the rise, the margin, the measured elasticity, the headroom, the realization rate and who watches volume afterwards. Roadmap template (Word) — Five phases with gates and owners, the assumptions register, a trigger and a monthly reporting line. Practitioner manual (Word + PDF) — Measuring a past rise, building the contribution margin, holding the realization rate, the board paper, six failure modes and their indicators. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order in which to run them.
- What number does the Pricing Power Strategy Pack produce?
- The walk rate — the volume a rise can lose before it stops paying. The model ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number you take into a room arrives with its assumptions attached and can be argued with rather than merely believed.
- How is the Pricing Power Strategy Pack delivered?
- As a single download of all 16 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Pricing Power Strategy Pack cost, and is it a subscription?
- $249, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.