Stratrix
Company data sheet · Primo Water

Primo Water: from profit to three straight losses.

Industry
Bottled & Canned Soft Drinks & Carbonated Waters
Headquarters
United States
Sources
SEC filings (1995–2024), Stratrix's verified Decision Cases, market data and official economic statistics for the United States
Data as of
October 18, 2026
  1. From profit to three straight losses. Primo Water earned $0 billion in 2013–2015. Then it lost money every year from fiscal 2016 to 2017: $0.1 billion in all. 2018 was its first profit in four years: $0.4 billion.
  2. Left behind by its peers. From 2016 to 2023, its revenue grew 9% in US dollars; the median among 636 large manufacturers grew 47%. It outgrew only 19% of them.
  3. Still smaller than it was. Revenue reached $1.8 billion in 2023, 25% below its 2018 peak of $2.4 billion.

Financial results

Fiscal yearRevenueNet income
2016$1.2 billion−$0 billion
2016$1.6 billion−$0.1 billion
2017$2.3 billion−$0 billion
2018$2.4 billion$0.4 billion
2019$1.8 billion$0 billion
2021$2 billion−$0.1 billion
2022$1.6 billion−$0 billion
2022$1.7 billion$0 billion
2023$1.8 billion$0.2 billion

As reported in its annual filings. Losses in red.

The full data sheet · Data Plan

Everything behind these findings, ready for your board deck.

  • Market reaction to disclosed decisions: 56 decision filings since 2016, each linked to the SEC, with the share return against its sector and the S&P 500 the next day and the next year (0 with market data).
  • Economic context: 7 measures for the United States, every year since 2016, from the official sources.
  • Peer comparison: against 953 companies of its size in its sector.
  • Financial results: ten years of revenue, operating and net income, and every annual report, linked.
  • Methods and sources, so each number can be checked and cited.
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