Who are Pinterest’s competitors?
Pinterest names 8 companies as competitors in its latest annual report. 2 companies name Pinterest back.
Skip to the field, head to head ↓Pinterest company profile
Pinterest lists eight rivals, and two of them list Pinterest back
Pinterest says that among its rivals, "many of which are larger and have significantly greater financial and human resources". The gap is easy to see. Amazon's 2025 revenue was $716.9 billion. Pinterest's was $4.2 billion.
Yet the naming runs both ways. Reddit lists Pinterest among the companies it competes with. Snap lists it too. Pinterest is not only a company that watches giants. Smaller platforms also see it as part of the contest for the same users. Its 16% growth and 10% net margin put it between Snap (11%, -8%) and Reddit (69%, 24%).
One fact keeps the position steadier. "No customer accounted for more than 10% of our revenue for the years ended December 31, 2025, 2024 and 2023." No single buyer can set Pinterest's terms. The pressure comes from the number of places that offer similar content and commerce.
Where Pinterest says it competes
“Competitors such as Amazon, Meta (including Facebook, Instagram, Threads and MetaAI), Google (including Gemini, Lens and YouTube), OpenAI (including ChatGPT), Snap, Reddit, TikTok and X, many of which are larger and have significantly greater financial and human resources, offer users engaging content and commerce opportunities through similar technology or products to ours.”
Who names Pinterest as a competitor
“We compete against many companies that provide content and communications services to online users, including Google (including YouTube, Search, Maps, and Shopping), Meta (including Facebook, Instagram, Threads, and WhatsApp), Wikipedia, Snap, X, Pinterest, TikTok, Roblox, Discord, and Twitch, and which offer a vari…”
10-K for 2025“Many of these companies, such as Alphabet (including Google and YouTube), Apple, ByteDance (TikTok and affiliated joint ventures), Meta (including Facebook, Instagram, Threads, and WhatsApp), Pinterest, Reddit and X (formerly Twitter), may have greater financial and human resources and, in some cases, larger user ba…”
10-K for 2025The field, from the filings
| Company | Fiscal year | Revenue | Growth | Net margin | Employees |
|---|---|---|---|---|---|
| 2025 | $4.2B | +16% | 10% | 5,265 | |
| Amazon | 2025 | $716.9B | +12% | 11% | 1,576,000 |
| Alphabet (Google) | 2025 | $402.8B | +15% | 33% | 190,820 |
| Meta | 2025 | $201.0B | +22% | 30% | 78,865 |
| Snap | 2025 | $5.9B | +11% | −8% | 5,261 |
| 2025 | $2.2B | +69% | 24% | 2,555 |
Each company’s latest fiscal year as reported to the SEC, in US dollars; fiscal years end in different months. Rivals that report outside the US or in other currencies are not shown.
How concentrated Pinterest’s customers are
“No customer accounted for more than 10% of our revenue for the years ended December 31, 2025, 2024 and 2023.”
What the rivals have done lately
Decisions that shaped the field
Asked about Pinterest’s competitors
Who are Pinterest's competitors?
In its annual report for fiscal 2025, Pinterest names 8 competitors. 10-K for fiscal 2025
Which companies name Pinterest as a competitor?
2 companies in our coverage name it in their own annual reports: Reddit and Snap.
How does Pinterest compare with its rivals?
Pinterest reported $4.2B in revenue in its latest fiscal year, +16% on a year, with a 10% net margin. Amazon: $716.9B, 11% net margin; Alphabet (Google): $402.8B, 33% net margin.
What are the alternatives to Pinterest?
The companies Pinterest itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.
How much of your revenue comes from somebody who is also trying to replace you?
Sources: Pinterest’s annual report for fiscal 2025; the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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