Company data sheet · Nike
Nike: still smaller than it was.
- Industry
- Rubber & Plastics Footwear Manufacturing
- Headquarters
- United States
- Ticker
- NKE (NYSE)
- Sources
- SEC filings (1995–2026), Stratrix's verified Decision Cases, market data and official economic statistics for the United States
- Data as of
- October 18, 2026
- Still smaller than it was. Revenue reached $46.4 billion in fiscal 2026, 10% below its fiscal 2024 peak of $51.4 billion.
- Leaders came and went. Nike filed 34 leadership changes since 2016, more than 83% of large manufacturers (the median is 20). The day after each, its shares fell a median 0.7 points against its sector.
- Seven decisions on record. Stratrix has verified seven of Nike's big decisions, each with what happened next. The hardest year after: "Nike Made a Sitting Board Member CEO in 2020, Then Un-Retired a 32-Year Insider to Replace Him", with its shares 35 points behind the S&P 500 over the next three years. The best: "Nike Fired Its Own Distributors. Then It Hired Them Back", 52 points ahead of the S&P 500 over the next three years.
- Profitable every year. Nike made money in each of its last eleven fiscal years, from $1.9 billion (fiscal 2018) to $6 billion (fiscal 2022).
Financial results
| Fiscal year | Revenue | Net income | |
|---|---|---|---|
| 2016 | $32.4 billion | $3.8 billion | |
| 2017 | $34.4 billion | $4.2 billion | |
| 2018 | $36.4 billion | $1.9 billion | |
| 2019 | $39.1 billion | $4 billion | |
| 2020 | $37.4 billion | $2.5 billion | |
| 2021 | $44.5 billion | $5.7 billion | |
| 2022 | $46.7 billion | $6 billion | |
| 2023 | $51.2 billion | $5.1 billion | |
| 2024 | $51.4 billion | $5.7 billion | |
| 2025 | $46.3 billion | $3.2 billion | |
| 2026 | $46.4 billion | $3.1 billion |
As reported in its annual filings. Losses in red.
Stratrix Decision Cases
- 2020Nike's DTC Push Vacated the Shelf — Revenue Fell 10% While On Grew 55% and Hoka 58.5%
- 2019Nike Made a Sitting Board Member CEO in 2020, Then Un-Retired a 32-Year Insider to Replace Him
- 2018Nike's Kaepernick "Gamble" Was the Safest Bet It Ever Made
- 2017Nike Fired Its Own Distributors. Then It Hired Them Back.
- 2017Strip away Nike's supply chain and DTC story, and one asset still holds the moat
- 2003Nike Scrambled Its Way to an Empire Built Around the Shoe — Still 66% of Revenue in FY2025
- 1998Nike Owns Zero Factories and Earns a 44% Gross Margin on $51 Billion in Sales
The full data sheet · Data Plan
Everything behind these findings, ready for your board deck.
- Market reaction to disclosed decisions: 51 decision filings since 2016, each linked to the SEC, with the share return against its sector and the S&P 500 the next day and the next year (37 with market data).
- Economic context: 7 measures for the United States, every year since 2016, from the official sources.
- Peer comparison: against 264 companies of its size in its sector.
- Financial results: ten years of revenue, operating and net income, and every annual report, linked.
- Methods and sources, so each number can be checked and cited.
The full data sheet downloads with the Data Plan. To see exactly what you get first, open the Boeing sample PDF or Excel.