On the Record · Nike
Nike competitors, on the record
The companies whose own annual reports name Nike as a competitor, each with the sentence it appears in and the filing it came from.
Who Nike names
Nike’s annual reports for 2023 to 2026 describe its competition by kind of business and do not name competing companies.
Who names Nike
Companies whose own annual reports name Nike as a competitor.
Word for word“FootJoy’s significant worldwide competitors in golf shoes include Nike, Adidas and Ecco.” 10-K for 2025
Word for word“Examples of brands that sell directly to consumers include Nike, adidas and Under Armour.” 10-K for 2024
Word for word“While the TravisMathew business faces competition from the premium golf apparel companies, it also competes in department stores with other men’s and women’s apparel companies, including johnnie-O, Faherty, Nike, Peter Millar, Ted Baker London and Vince, amongst others.” 10-K for 2025
Word for word“Our primary competitors include (in alphabetical order): Gap, Old Navy, and The Children’s Place; Cat & Jack (private label sold exclusively in Target) and Garanimals (sold exclusively in Walmart); and Disney, Nike, Adidas, and Under Armour (national brands).” 10-K for 2026
Word for word“5.11 competes against activewear, outdoor and specialty apparel brands such as Nike, Under Armour, The North Face, Patagonia, Lululemon, Arc’teryx, Carhartt, Propper and Fecheimer Brothers.” 10-K for 2025
Word for word“Although we do not believe that we compete directly with any single company with respect to the entire spectrum of our products, we believe portions of our wholesale, retail, and e-commerce businesses compete with companies including, but not limited to: NIKE, Inc., adidas AG, Deckers Outdoor Corporation, Birkenstock Holding plc., Steven Madden, Ltd., Wolverine World Wide, Inc., and V.F. Corporation.” 10-K for 2025
Word for word“In addition, we face increasing competition from vendors that sell directly to consumers, especially Nike.” 10-K for 2024
Word for word“Primary competitors include established global sportswear companies and specialized performance brands, such as Nike, Inc., adidas AG, Under Armour, Inc., Brooks Sports Inc., Hoka One One (Deckers Outdoor Corporation), ASICS Corporation, New Balance Athletics, Inc., lululemon athletica Inc., Alo, LLC., Patagonia, Inc., Arc’teryx Equipment, Anta Sports Products Limited, and Li-Ning Company Limited.” 20-F for 2025
Word for word“Our direct competitors include, among others, NIKE, adidas, PUMA and lululemon athletica, which are large apparel and footwear brands with strong worldwide brand recognition and in some cases, significantly greater resources than us.” 10-K for 2026
Read from Nike’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-07-15. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.