Company data sheet · Hertz Global Holdings
Hertz Global Holdings: three lost years, and the economy wasn't the reason.
- Industry
- Auto Rental & Leasing
- Headquarters
- United States
- Ticker
- HTZ (Nasdaq)
- Sources
- SEC filings (2015–2026), Stratrix's verified Decision Cases, market data and official economic statistics for the United States
- Data as of
- October 18, 2026
- From profit to three straight losses. Hertz Global Holdings earned $0.6 billion in 2015–2017. Then it lost money every year from 2018 to 2020: $2 billion in all. 2021 was its first profit in four years: $0.4 billion.
- It wasn't the cycle. The losses began in 2018, a year the US economy grew 3.0%. When a company falls while its economy grows, look inside the company first.
- Left behind by its peers. From 2016 to 2025, its revenue shrank 3% in US dollars; the median among 258 large service companies grew 105%. It outgrew only 12% of them.
- Still smaller than it was. Revenue reached $8.5 billion in 2025, 13% below its 2019 peak of $9.8 billion.
- Leaders came and went. Hertz Global Holdings filed 52 leadership changes since 2016, more than 100% of large service companies (the median is 16). The day after each, its shares fell a median 0.6 points against its sector.
Financial results
| Fiscal year | Revenue | Net income | |
|---|---|---|---|
| 2016 | $8.8 billion | −$0.5 billion | |
| 2017 | $8.8 billion | $0.3 billion | |
| 2018 | $9.5 billion | −$0.2 billion | |
| 2019 | $9.8 billion | −$0.1 billion | |
| 2020 | $5.3 billion | −$1.7 billion | |
| 2021 | $7.3 billion | $0.4 billion | |
| 2022 | $8.7 billion | $2.1 billion | |
| 2023 | $9.4 billion | $0.6 billion | |
| 2024 | $9 billion | −$2.9 billion | |
| 2025 | $8.5 billion | −$0.7 billion |
As reported in its annual filings. Losses in red.
The full data sheet · Data Plan
Everything behind these findings, ready for your board deck.
- Market reaction to disclosed decisions: 111 decision filings since 2016, each linked to the SEC, with the share return against its sector and the S&P 500 the next day and the next year (31 with market data).
- Economic context: 7 measures for the United States, every year since 2016, from the official sources.
- Peer comparison: against 528 companies of its size in its sector.
- Financial results: ten years of revenue, operating and net income, and every annual report, linked.
- Methods and sources, so each number can be checked and cited.
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