Company profile
- Industry
- Web services provider
- Founded
- 1994
- Headquarters
- Sunnyvale, United States
- Ownership
- Owned by Apollo Global Management
Profiles are auto-generated and infrequently updated.
Decisions on record
3 verified Decision Cases on Yahoo, and the casebook each one belongs to.
| Fork date | Decision type | What Yahoo chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2008 | The Fall | Reject and stay independent | Verizon price cut by $350 million after data breaches (2017-02) | Read the story → | The Fall Casebook → |
| 2008 | Founder Doctrine | Counter at $37 | The core business Microsoft wanted declined, entering a decade of decline (2008) | Read the story → | Founder Doctrine Casebook → |
| 2012 | Succession Question | Hire transformational CEO | Mayer remained CEO through the closing and agreed to step off the board, leaving with more than $23 million (2017-06) | Read the story → | Succession Question Casebook → |
Videos on Yahoo
Run one of these yourself
The decisions Yahoo faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
People & ControlThe Founder ControlWhat does holding control cost you, and what must it be worth?See the pack →Decision ForksThe Verdict WindowHow long does your next chief executive actually get?See the pack →Decision ForksThe ResidualHow much of your decline can the agreed explanation actually account for?See the pack →
The analyses
Founder Doctrine · People & Control
Microsoft raised its Yahoo bid to $33 a share in 2008 — and it was Microsoft that walked
The tidy story says Yahoo rejected $31 a share and never recovered. Wrong on both ends: Microsoft raised its own offer to $33, Yahoo held out for $37, and it was Microsoft that walked away in hours. Yahoo's stock did clear $31 again — on Alibaba, not the business Microsoft wanted.
7 min
The Succession Question · People & Control
Yahoo Burned Through CEOs Because the Job Was Unwinnable, Even for Marissa Mayer
Yahoo burned through CEOs the way some companies burn cash. Marissa Mayer was the most talented of them, and she still lost. The story isn't that the right leader never showed up - it's that the role itself couldn't be won.
8 min
The Fall · Crisis & Reinvention
Yahoo's 90% Haircut Took Two Decades of Refusing to Decide What It Was
Yahoo turned down $44.6 billion from Microsoft in 2008 and sold to Verizon for $4.48 billion nine years later. The 90% haircut wasn't one bad call - it was a company that spent two decades refusing to decide what it was.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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