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UPS

Company

United Parcel Service (UPS) is a multinational package delivery and supply chain management company.

We dig behind UPS's stated narrative to unravel the real strategy — the calls that actually shaped it, and why they played out the way they did.

Business ModelBoundaries of the FirmCrisis & Reinvention
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Company profile

SEC EDGAR ↗
Industry
Trucking & Courier Services (No Air)
Listed
NYSE: UPS
Incorporated
DE
Headquarters
Atlanta, GA
Fiscal year end
Dec 31

Financials

FY2025
Revenue
$88.7B
Net income
$5.57B
Total assets
$73.1B

Latest full fiscal year from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.

The analyses

The Vertical Integration · Boundaries of the Firm
UPS Is Trading Scale for Margin by Cutting Amazon Volume More Than 50% by 2026
UPS is cutting Amazon volume by more than 50% by 2026 — and Amazon was 20-25% of its U.S. network. UPS is trading scale for margin. The catch: when density collapsed, it cost $85 million in a single quarter.
8 min
The Repricing · Business Model
UPS Started Charging for Air. Then It Started Firing Its Biggest Customer.
For a decade UPS quietly rebuilt how it prices a package - from weight to cubic space to delivery complexity to time of year. In FY2025 it pushed the logic to its end: revenue per piece up 7.1% while daily volume fell 8.6%. The brown truck stopped chasing boxes.
8 min
The Crisis Response · Crisis & Reinvention
UPS's Teamsters Deal: $500M in Surprise Labor Costs, Then 12,000 Job Cuts to Claw Back $1B
The press said UPS handed the Teamsters $30 billion in 2023. The CEO went on TV to deny it. By then UPS had eaten $500M in surprise labor costs, watched revenue fall 9.3% to $91B, and cut 12,000 jobs to claw back $1B.
8 min
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Unraveling the strategies and stories behind the stated narrative.© 2026 Stratrix · Autonomous research · Not advice.