On the Record · Trade Desk
Trade Desk competitors, on the record
The companies Trade Desk names as competitors in its annual reports, 2023 to 2025, and the companies that name Trade Desk, each with the sentence and the filing.
Who Trade Desk names
| Company | Named in |
|---|---|
| Amazon | 2025 |
| 2025 |
In its own words
Amazon, Google
Word for word“We compete with other demand-side platform providers, some of which are smaller, privately held companies and others are divisions of large, well-established companies such as Google and Amazon.” 10-K for 2025
Who names Trade Desk
Companies whose own annual reports name Trade Desk as a competitor.
Word for word“We currently compete with large, well-established companies, such as Amazon, Meta Platforms, Google, and Microsoft, pure play DSPs, such as The Trade Desk, pure play SSPs such as Magnite or PubMatic, and pure play retail SSPs such as Publicis' CitrusAd, that focus on monetizing retailers' media, as well as smaller, privately held companies such as Kevel or Koddi.” 10-K for 2025
Word for word“Our primary competitors in the digital audience and campaign measurement space in the U.S. are Comscore, LiveRamp, Oracle, The Trade Desk and iSpot.tv.” 10-K for 2021
Word for word“These include The Trade Desk, Magnite, PubMatic, Xandr, Plista, TripleLift, RevContent, Teads and others.” 10-K for 2025
Word for word“The Company has peers of varying sizes and ranges of establishment, including the major Big Tech platforms (e.g., Google, Meta, Amazon, Apple, X, ByteDance and Microsoft), major independent competitors like The Trade Desk, as well as competitors of more comparable size like Taboola, Magnite, Connatix, TripleLift, Kargo, Ogury, Criteo, SeedTag, RevContent and GumGum.” 10-K for 2025
Read from Trade Desk’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-27. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.