On the Record · Criteo
Criteo competitors, on the record
The companies Criteo names as competitors in its annual reports, 2023 to 2025, and the companies that name Criteo, each with the sentence and the filing.
Who Criteo names
| Company | Named in |
|---|---|
| Amazon | 2025 |
| 2025 | |
| Kevel | 2025 |
| Koddi | 2025 |
| Magnite | 2025 |
| Meta Platforms | 2025 |
| Microsoft | 2025 |
| Publicis' CitrusAd | 2025 |
| PubMatic | 2025 |
| The Trade Desk | 2025 |
In its own words
Amazon, Google, Kevel, Koddi, Magnite, Meta Platforms, Microsoft, Publicis' CitrusAd, PubMatic, The Trade Desk
Word for word“We currently compete with large, well-established companies, such as Amazon, Meta Platforms, Google, and Microsoft, pure play DSPs, such as The Trade Desk, pure play SSPs such as Magnite or PubMatic, and pure play retail SSPs such as Publicis' CitrusAd, that focus on monetizing retailers' media, as well as smaller, privately held companies such as Kevel or Koddi.” 10-K for 2025
Who names Criteo
Companies whose own annual reports name Criteo as a competitor.
Word for word“The Company has peers of varying sizes and ranges of establishment, including the major Big Tech platforms (e.g., Google, Meta, Amazon, Apple, X, ByteDance and Microsoft), major independent competitors like The Trade Desk, as well as competitors of more comparable size like Taboola, Magnite, Connatix, TripleLift, Kargo, Ogury, Criteo, SeedTag, RevContent and GumGum.” 10-K for 2025
Read from Criteo’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.