On the Record · Taboola.com
Taboola.com competitors, on the record
The companies Taboola.com names as competitors in its annual reports, 2023 to 2025, and the companies that name Taboola.com, each with the sentence and the filing.
Who Taboola.com names
| Company | Named in |
|---|---|
| Amazon | 2025 |
| 2025 | |
| Magnite | 2025 |
| Meta/Facebook | 2025 |
| Plista | 2025 |
| PubMatic | 2025 |
| RevContent | 2025 |
| Teads | 2025 |
| The Trade Desk | 2025 |
| TripleLift | 2025 |
| Xandr | 2025 |
In its own words
Amazon, Google, Meta/Facebook
Word for word“We compete for advertising dollars with the closed ecosystems of technology companies such as Google, Meta/Facebook and Amazon.” 10-K for 2025
Magnite, Plista, PubMatic, RevContent, Teads, The Trade Desk, TripleLift, Xandr
Word for word“These include The Trade Desk, Magnite, PubMatic, Xandr, Plista, TripleLift, RevContent, Teads and others.” 10-K for 2025
Who names Taboola.com
Companies whose own annual reports name Taboola.com as a competitor.
Word for word“The Company has peers of varying sizes and ranges of establishment, including the major Big Tech platforms (e.g., Google, Meta, Amazon, Apple, X, ByteDance and Microsoft), major independent competitors like The Trade Desk, as well as competitors of more comparable size like Taboola, Magnite, Connatix, TripleLift, Kargo, Ogury, Criteo, SeedTag, RevContent and GumGum.” 10-K for 2025
Read from Taboola.com’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-25. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.