Company profile
SEC EDGAR ↗- Industry
- Services-Prepackaged Software
- Listed
- NYSE: RBLX
- Incorporated
- NV
- Headquarters
- San Mateo, CA
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $4.89B
- Net income
- −$1.07B
- Total assets
- $9.56B
Latest full fiscal year from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
The analyses
The Flywheel · Business Model
Roblox Built a Flywheel That Spins on Other People's Work — and Keeps Most of the Spin
Roblox paid creators $922.8 million in 2024 and the flywheel keeps accelerating. But its own filings show developers keep roughly 25 cents of every dollar players spend — an investigation found as little as 17 — a developer cut that its own filings show sits materially below the 70–89% industry standard.
8 min
The Money Machine · Business Model
Roblox Sells Robux at a Penny and Buys Them Back at a Third of a Cent
Everyone repeats that Roblox gives creators 70%. It doesn't - creators net around 28 cents per dollar spent. The platform sells Robux at roughly $0.01 each, pays them back at $0.0038, and bookings of $4.37B in 2024 still posted a $940M loss. The genius is in the spread.
8 min
The Crisis Response · Crisis & Reinvention
Roblox's Two Best Marketing Lines Are Also Its Two Biggest Lawsuits Waiting to Happen
Roblox sells a creator economy and a safe playground. The median creator made $1,575 in a year the platform booked $3.6B, and an 8-month Bloomberg probe found two dozen arrests for abuse of kids groomed there. The pitch and the liability are the same sentence.
8 min