Company profile
SEC EDGAR ↗- Industry
- Services-Prepackaged Software
- Listed
- NYSE: RBLX
- Incorporated
- NV
- Headquarters
- San Mateo, CA
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $4.89B
- Net income
- −$1.07B
- Total assets
- $9.56B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $4.89B | −$1.07B | $9.56B |
| FY2024 | $3.60B | −$940.6M | $7.18B |
| FY2023 | $2.80B | −$1.16B | $6.17B |
| FY2022 | $2.23B | −$934.1M | $5.38B |
| FY2021 | $1.92B | −$503.5M | $4.56B |
| FY2020 | $923.9M | −$253.3M | $1.85B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
2 verified Decision Records on Roblox, and the casebook each one belongs to.
| Fork date | Decision type | What Roblox chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2024 | The Money Machine | Route buyers to web/gift cards | roughly 22% of each dollar spent, below the 30% mobile-IAP rate (2025-07) | Read the story → | The Money Machine Casebook → |
| 2025 | The Flywheel | Raise DevEx rate 8.5% | DevEx fees grew 70% YoY to $477M in Q4 2025 alone after the September 2025 DevEx rate increase (2025) | Read the story → | The Flywheel Casebook → |
Run one of these yourself
The decisions Roblox faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Business ModelThe Money MachineWhere does the money actually come from, and who sets the rate it comes in at?See the pack →Crisis & ReinventionThe Crisis ResponseWhat is one more quarter of not acting worth?See the pack →Growth & PortfolioThe FlywheelWhat does your loop actually return, and how much of it is left?See the pack →
The analyses
The Money Machine · Business Model
Roblox Sells Robux at a Penny and Buys Them Back at a Third of a Cent
Everyone repeats that Roblox gives creators 70%. It doesn't - creators net around 28 cents per dollar spent. The platform sells Robux at roughly $0.01 each, pays them back at $0.0038, and bookings of $4.37B in 2024 still posted a $940M loss. The genius is in the spread.
8 min
The Crisis Response · Crisis & Reinvention
Roblox's Two Best Marketing Lines Are Also Its Two Biggest Lawsuits Waiting to Happen
Roblox sells a creator economy and a safe playground. The median creator made $1,575 in a year the platform booked $3.6B, and an 8-month Bloomberg probe found two dozen arrests for abuse of kids groomed there. The pitch and the liability are the same sentence.
8 min
The Flywheel · Moat & Competition
Roblox Built a Flywheel That Spins on Other People's Work — and Keeps Most of the Spin
Roblox paid creators $922.8 million in 2024 and the flywheel keeps accelerating. But its own filings show developers keep roughly 25 cents of every dollar players spend — an investigation found as little as 17 — a developer cut that its own filings show sits materially below the 70–89% industry standard.
8 min