Company profile
SEC EDGAR ↗- Industry
- Food and Kindred Products
- Listed
- Nasdaq: MDLZ
- Incorporated
- IL
- Headquarters
- Chicago, IL
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $38.5B
- Net income
- $2.45B
- Total assets
- $71.5B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $38.5B | $2.45B | $71.5B |
| FY2024 | $36.4B | $4.61B | $68.5B |
| FY2023 | $36.0B | $4.96B | $71.4B |
| FY2022 | $31.5B | $2.72B | $71.2B |
| FY2021 | $28.7B | $4.30B | $67.1B |
| FY2020 | $26.6B | $3.56B | $67.8B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
3 verified Decision Cases on Mondelez, and the casebook each one belongs to.
| Fork date | Decision type | What Mondelez chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2011 | Adjacency Expansion | Split into two companies | acquired Clif Bar on August 1, 2022 to expand global snacks bar business (2022-08) | Read the story → | Adjacency Expansion Casebook → |
| 2022 | Market-Entry Gambit | Buy Ricolino's distribution network | unfavorable currency translation dragged emerging-market revenue by 13.9 percentage points — an unfavorable swing of $1,945 million (2024) | Read the story → | Market-Entry Gambit Casebook → |
| 2025 | The Pricing Lens | Pass cost through as price | earnings nearly halved, down 44.7% (2025) | Read the story → | The Pricing Lens Casebook → |
Videos on Mondelez
Run one of these yourself
The decisions Mondelez faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Growth & PortfolioThe Adjacency ExpansionWhen does the business next door belong to you?See the pack →Growth & PortfolioThe Market EntryHow fast can this actually be done?See the pack →Business ModelThe Pricing Model ChangeWhat does changing how you charge cost before it starts paying?See the pack →
The analyses
The Adjacency Expansion · Growth & Portfolio
Mondelez Is Old Kraft Foods Inc. Renamed — the Groceries Were the Part That Left
The story goes that Mondelez was spun off from Kraft in 2012 to become a $32B snacks company. Almost every part of that is backwards: Mondelez IS old Kraft Foods Inc., the split was announced in 2011, and even now ~9% of its $36.4B revenue isn't snacks at all.
7 min
The Market-Entry Gambit · Growth & Portfolio
Mondelēz Paid $1.3B for a Candy Maker to Reach 440,000 Outlets and 2,100 Routes for Oreo
Mondelēz paid ~$1.3B for a Mexican candy company its own CFO admitted wasn't about candy. The prize was 440,000 traditional-trade outlets and 2,100 delivery routes — the rails to carry Oreo where global brands can't reach alone.
8 min
The Pricing Power · Business Model
Mondelez Raised Chocolate Prices 8%. Shoppers Bought 11% Less. That's Not Pricing Power.
Mondelez is sold as a pricing-power story like luxury goods. The numbers say otherwise: in Q3 2025 — its declared peak-cost quarter — chocolate organic sales rose 8%, fueled by cocoa-driven pricing, while chocolate volume fell 11%, and full-year gross margin collapsed from 39.1% to 28.4%. This was cost-pass-through under duress.
7 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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