Company profile
SEC EDGAR ↗- Industry
- Food and Kindred Products
- Listed
- Nasdaq: MDLZ
- Incorporated
- IL
- Headquarters
- Chicago, IL
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $38.5B
- Net income
- $2.45B
- Total assets
- $71.5B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $38.5B | $2.45B | $71.5B |
| FY2024 | $36.4B | $4.61B | $68.5B |
| FY2023 | $36.0B | $4.96B | $71.4B |
| FY2022 | $31.5B | $2.72B | $71.2B |
| FY2021 | $28.7B | $4.30B | $67.1B |
| FY2020 | $26.6B | $3.56B | $67.8B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
The analyses
The Adjacency Expansion · Growth & Portfolio
Mondelez Is Old Kraft Foods Inc. Renamed — the Groceries Were the Part That Left
The story goes that Mondelez was spun off from Kraft in 2012 to become a $32B snacks company. Almost every part of that is backwards: Mondelez IS old Kraft Foods Inc., the split was announced in 2011, and even now ~9% of its $36.4B revenue isn't snacks at all.
7 min
The Market-Entry Gambit · Decision Forks
Mondelēz Paid $1.3B for a Candy Maker to Reach 440,000 Outlets and 2,100 Routes for Oreo
Mondelēz paid ~$1.3B for a Mexican candy company its own CFO admitted wasn't about candy. The prize was 440,000 traditional-trade outlets and 2,100 delivery routes — the rails to carry Oreo where global brands can't reach alone.
8 min
The Pricing Power · Business Model
Mondelez Raised Chocolate Prices 8%. Shoppers Bought 11% Less. That's Not Pricing Power.
Mondelez is sold as a pricing-power story like luxury goods. The numbers say otherwise: in Q3 2025 — its declared peak-cost quarter — chocolate organic sales rose 8%, fueled by cocoa-driven pricing, while chocolate volume fell 11%, and full-year gross margin collapsed from 39.1% to 28.4%. This was cost-pass-through under duress.
7 min
The Pricing Power Play · Business Model
Mondelēz's Pricing Power Looked Bulletproof. Then Cocoa Sent the Bill.
Mondelēz raised prices ~13.4 points in 2023 and volumes barely flinched - proof of brand strength. A year later revenue growth collapsed to 1.2%. The pricing machine works beautifully until input costs outrun the loyalty it was renting against.
7 min