Mondelez's defining moves.
The defining strategic moves at Mondelez — each one explained and grounded in the record.
The Adjacency Expansion · Growth & Expansion
Mondelez Didn't Split From Kraft. It Kept the Shell and Spat Out the Groceries.
The story goes that Mondelez was spun off from Kraft in 2012 to become a $32B snacks company. Almost every part of that is backwards: Mondelez IS old Kraft Foods Inc., the split was announced in 2011, and even now ~9% of its $36.4B revenue isn't snacks at all.
7 min
The Pricing Power Play · Pricing
Mondelēz's Pricing Power Looked Bulletproof. Then Cocoa Sent the Bill.
Mondelēz raised prices ~13.4 points in 2023 and volumes barely flinched - proof of brand strength. A year later revenue growth collapsed to 1.2%. The pricing machine works beautifully until input costs outrun the loyalty it was renting against.
7 min