Home Depot's defining moves.
The defining strategic moves at Home Depot — each one explained and grounded in the record.
The Moat Anatomy · Moat Anatomy
Home Depot's 'Half Its Revenue Is Pros' Stat Hides the Part That Matters
Home Depot says pros are about half its business. True - but the CEO admitted most of that is small 'cash-and-carry' infill, not the big project work. So it spent $24B-plus on SRS and GMS to finally capture the wallet share it never had.
8 min
The Market-Entry Gambit · Market Entry
Home Depot Opened With Empty Boxes on the Shelves. The Format Was Still Unbeatable.
On opening day in 1979, Home Depot's founders couldn't afford stock, so they faked it with donated empty boxes and paid strangers to walk in. They lost money for two years. The format won anyway - because the price gap was too wide for bad execution to kill.
7 min