Company profile
SEC EDGAR ↗- Industry
- Retail-Radio, Tv & Consumer Electronics Stores
- Listed
- NYSE: BBY
- Incorporated
- MN
- Headquarters
- Richfield, MN
- Fiscal year end
- Jan 30
Financials
FY2026- Revenue
- $41.7B
- Net income
- $1.07B
- Total assets
- $14.7B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2026 | $41.7B | $1.07B | $14.7B |
| FY2025 | $41.5B | $927.0M | $14.8B |
| FY2024 | $43.5B | $1.24B | $15.0B |
| FY2023 | $46.3B | $1.42B | $15.8B |
| FY2022 | $51.8B | $2.45B | $17.5B |
| FY2021 | $47.3B | $1.80B | $19.1B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
In depth
Decisions on record
4 verified Decision Records on Best Buy, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 1989 | Distribution Rebellion | Read the story → | Distribution Rebellion Casebook → |
| 2012 | The Turnaround | Read the story → | The Turnaround Casebook → |
| 2013 | Distribution Rebellion | Read the story → | Distribution Rebellion Casebook → |
| 2018 | Adjacency Expansion | Read the story → | Adjacency Expansion Casebook → |
Run one of these yourself
The decisions Best Buy faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Growth & PortfolioThe Adjacency ExpansionWhen does the business next door belong to you?See the pack →Growth & PortfolioThe Distribution RebellionHow much of the channel's margin do you actually keep?See the pack →Crisis & ReinventionThe TurnaroundIs this plan a turnaround, and can it be finished?See the pack →
The analyses
The Adjacency Expansion · Growth & Portfolio
Best Buy Could Install the Hospital in Your Home. It Couldn't Get the Hospital to Pay.
Best Buy spent over $1.3 billion buying its way into home health, betting Geek Squad's install skill was a moat. Then it took a $475 million impairment, booked $109 million in restructuring charges, and sold Current Health back to its own founder in 2025.
8 min
The Distribution Rebellion · Boundaries of the Firm
Best Buy Killed Commissions in 1989; Five Suppliers Still Control Roughly 55% of What It Buys
The legend says Best Buy disintermediated its suppliers. The truth runs the other way: it killed commissioned selling in 1989, won bargaining power over manufacturers, and today five suppliers still control roughly 55% of everything it buys.
7 min
The Distribution Rebellion · Boundaries of the Firm
Best Buy Beat Showrooming by Surrendering on Price. Then It Won on Everything Else.
In 2013 Best Buy made price-matching Amazon a permanent policy and was hailed for saving itself. But matching Amazon crushed its margin from 25.1% to 22.4%. The real save was the over $1 billion it cut — in annualized savings under Renew Blue — to survive the wound it chose to open.
7 min
The Turnaround · Crisis & Reinvention
Best Buy Quit Fighting on Price and Turned Amazon's Own Suppliers Into Landlords
In 2012 Best Buy was the showroom where 71% of browsers walked out and bought from Amazon. The turnaround everyone calls 'fighting Amazon' was the opposite: Joly stopped fighting price, used the threat as leverage, and turned the enemy's own suppliers into landlords.
8 min