Lens family
12 analysesCannibalization ✕
Nintendo Didn't Find a Blue Ocean. It Chose Which Customers to Disappoint.
Nintendo
Novartis Spent a Decade Selling Off Its Own Insurance Policy. The Bet Is Now Naked.
Novartis
Fox Didn't Foresee the Streaming Wars. It Sold the Ammunition and Got Lucky.
Fox
Intel Did the Math on the iPhone and Said No. The Math Was Right.
Intel
Snap Didn't Choose to Cannibalize Its Cash Cow. The Choice Was Made For It.
Snap
Ford Didn't Disrupt Its Own Truck. It Built a Fire Escape and Used It.
Ford
Shell Never Disrupted Its Cash Cow. It Painted It Green and Kept Milking.
Shell
Xerox Built the Future at PARC. Then It Sold the Future to Its Past.
Xerox
BP Tried to Have It Both Ways on Climate. It Got Neither.
BP
The Cable Industry Built the Escape Hatch Its Customers Walked Out Through
Cord-Cutting
Meta Didn't Bravely Disrupt Itself. It Bought the Thing Eating It and Called It Vision.
Meta
Adobe Didn't Bet the Company in 2013. It Cashed a Bet It Had Already Won.
Adobe