What is inside
- The one-page template, section by section, with what each section must answer
- Ten real company decisions written as the memo their decision-maker could have sent
- What happened after each one, with the numbers and the source
- The lesson each case teaches about writing, or judging, a recommendation
For anyone who has to recommend something upward: a manager making a case for budget, an analyst presenting options, a consultant writing for a client.
