Who are Ferrari’s competitors?
Ferrari names 8 companies as competitors in its latest annual report, on 2 fronts.
Skip to the field, head to head ↓Ferrari company profile
Ferrari's 8 named rivals are two kinds: main competitors and segment-only ones
For fiscal 2025, Ferrari names 8 competitors, but it does not treat them as one crowd. Lamborghini, McLaren, Aston Martin, Rolls-Royce and Bentley are its "main competitors". They are the luxury and supercar names.
Porsche, Mercedes Benz and Land Rover get different wording. They compete "in certain segments of the market". The first group is defined by what the rival is. The second is defined by where the rival meets Ferrari.
That is the idea to repeat: some rivals challenge Ferrari's category, and others only borrow a corner of it. Before you size up a threat, ask which kind it is.
Where Ferrari says it competes
“Our main competitors are Lamborghini, McLaren, Aston Martin, Rolls-Royce and Bentley”
“as well as Porsche, Mercedes Benz and Land Rover in certain segments of the market”
Asked about Ferrari’s competitors
Who are Ferrari's competitors?
In its annual report for fiscal 2025, Ferrari names 8 competitors across 2 fronts: luxury and supercar rivals and segment-specific competitors. 20-F for fiscal 2025
What are the alternatives to Ferrari?
The companies Ferrari itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.
What would it actually cost a challenger to take your customer?
Sources: Ferrari’s annual report for fiscal 2025; the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.
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- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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