Stratrix
Competitors · AMD

Who are AMD’s competitors?

AMD names 11 companies as competitors in its latest annual report, on 5 fronts. 1 companies name AMD back.

Skip to the field, head to head ↓AMD company profile

Competitors it names1110-K for fiscal 2025
Companies that name it1in their own annual reports
Revenue, 2025$34.6B+34% on a year
Net margin13%Nvidia 56% · Intel −1%
Stratrix’s Take

Nvidia appears on more of AMD's competitive fronts than any other rival

AMD names 11 competitors, but it names them front by front. Altera and Lattice sit in FPGAs. Intel sits in data center and graphics. Most names appear once. Nvidia is the exception: it shows up among ASSP vendors, in the Data Center segment, and in discrete graphics, where the report calls it "the discrete GPU market share leader".

The gap is visible in the numbers. AMD earned $34.6 billion, grew 34%, and kept a 13% net margin. Nvidia earned $215.9 billion, grew 65%, and kept 56%. Intel, the other name that recurs, had revenue of $52.9 billion, and its own filing says "CCG's primary competitor is AMD". Intel is a rival AMD shares a front with. Nvidia is a rival that sets the pace on several fronts at once.

So the idea to repeat is this: AMD has a long list of rivals but one benchmark. On each front, the useful question is how AMD compares with Nvidia, because that comparison keeps coming back. A fast-growing 34% is real, but it is measured against a company growing faster.

The fronts

Where AMD says it competes

FPGA and adaptive SoC rivals
Altera
“we compete against Altera with our FPGA and adaptive SoC server products”
In its own words · 10-K for fiscal 2025
Primary FPGA competitors
AlteraLattice SemiconductorMicrosemi
“our primary FPGA competitors such as Altera, Lattice Semiconductor Corporation and Microsemi Corporation”
In its own words · 10-K for fiscal 2025
ASSP vendors
“ASSP vendors such as Broadcom Corporation, Marvell Technology Group, Ltd., Analog Devices, Texas Instruments Incorporated, NXP Semiconductors N.V., Qualcomm Incorporated and NVIDIA”
In its own words · 10-K for fiscal 2025
Data Center product competitors
“In the Data Center segment, we compete primarily against Intel Corporation (Intel) and Nvidia Corporation (Nvidia with our CPU, GPU DPU and AI NIC server products.”
In its own words · 10-K for fiscal 2025
Discrete and integrated graphics rivals
“Our principal competitor in the supply of discrete graphics is Nvidia, who is the discrete GPU market share leader, and Intel, who manufactures and sells integrated graphics processors and gaming-focused discrete GPUs.”
In its own words · 10-K for fiscal 2025
Named back

Who names AMD as a competitor

Intel2022, 2025

“Competition CCG's primary competitor is AMD, which like us designs processors based on the x86 architecture.”

10-K for 2025
Head to head

The field, from the filings

CompanyFiscal yearRevenueGrowthNet marginEmployees
AMD2025$34.6B+34%13%31,000
NvidiaFY to Jan 2026$215.9B+65%56%42,000
BroadcomFY to Nov 2025$63.9B+24%36%33,000
Intel2025$52.9B0%−1%–
QualcommFY to Sep 2025$44.3B+14%13%–
Texas Instruments2025$17.7B+13%28%33,000
NXP Semiconductors2025$12.3B−3%16%32,169
Analog DevicesFY to Nov 2025$11.0B+17%21%24,500

Each company’s latest fiscal year as reported to the SEC, in US dollars; fiscal years end in different months. Rivals that report outside the US or in other currencies are not shown.

Customers

How concentrated AMD’s customers are

“One Client and Gaming segment customer accounted for 18 % of consolidated net revenue in fiscal year 2023.”
In its own words · 10-K for fiscal 2025
The moves

What the rivals have done lately

BroadcomAcquired Seagate’s System-on-Chip Operations

“On April 23, 2024, we acquired certain assets related to the design, development, and manufacture of System-on-Chip operations of Seagate Technology Holdings plc for $600 million .” filing

IntelCut 15,000 jobs (2024-08)

The full layoff history

NXP SemiconductorsAcquired ESMC

“On January 9, 2024, NXP acquired shares in the newly founded European Semiconductor Manufacturing Company (ESMC) GmbH, in Dresden, Germany.” filing

Decisions that shaped the field

Intel Mocked AMD's 'Glued-Together' Chips, Then Needed Until 2023 to Copy Them2019Never undone
AMD's Comeback Hinged on One Chip Roadmap Landing Before the 2019 Debt Wall2018Never undone
AMD Took the PS4 and Xbox One Chips at Thin Margins to Buy Guaranteed Volume2013Never undone
Nvidia built the RTX 30 on Samsung's 8nm, then moved gaming chips back to TSMC's 4N for the RTX 402022Never undone
Broadcom Bought VMware for $84.2 Billion, Then Raised Prices Up to Twelve-Fold2023Held in part
Intel's CHIPS Act 'Rescue' Is a Loan With Handcuffs. The Government Just Became Its Co-Pilot.2024Never undone
Qualcomm Lost the Standards War. It Won the Toll Booth Instead.2005Never undone
Questions

Asked about AMD’s competitors

Who are AMD's competitors?

In its annual report for fiscal 2025, AMD names 11 competitors across 5 fronts: fpga and adaptive soc rivals, primary fpga competitors, assp vendors, data center product competitors and discrete and integrated graphics rivals. 10-K for fiscal 2025

Which companies name AMD as a competitor?

1 companies in our coverage name it in their own annual reports: Intel.

How does AMD compare with its rivals?

AMD reported $34.6B in revenue in its latest fiscal year, +34% on a year, with a 13% net margin. Nvidia: $215.9B, 56% net margin; Intel: $52.9B, −1% net margin.

What are the alternatives to AMD?

The companies AMD itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.

Is your best customer building your replacement?

How much of your revenue comes from somebody who is also trying to replace you?

See the pack →

Sources: AMD’s annual report for fiscal 2025; the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.

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