Company profile

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Type
Company
Analyses
1
Angles
Decision Forks

Decisions on record

One verified Decision Record on WPP, and the casebook each one belongs to.

Fork dateDecision typeWhat WPP choseWhere it stoodThe storyCasebook
2000The ForkFixed-price stock takeoverWPP folded Young & Rubicam (with JWT and Wunderman) into a single agency called VML (2023)Read the story →The Fork Casebook →
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The decisions WPP faced, as kits you can run.

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The analyses