Wells Fargo's defining moves.
The defining strategic moves at Wells Fargo — each one explained and grounded in the record.
The Turnaround · Decision Forks
The Fed Took Away Wells Fargo's Ability to Grow. It Took Seven Years to Earn It Back.
In 2018 regulators capped Wells Fargo's assets at $1.95 trillion - a punishment that froze a giant in place. The June 2025 lift is the comeback. But billions in fines and 55,000 jobs later, the real question is whether the disease was cured or just contained.
8 min
The Culture Doctrine · Culture & Doctrine
Wells Fargo's Culture Didn't "Go Wrong." It Did Exactly What It Was Built to Do.
The story is a sales culture that curdled into fraud. The truth is colder: leadership knew of systemic abuse as early as 2002, defended the engine for over a decade, and only fired the people earning $12 an hour when the bill came due — more than 3.5 million fake accounts later.
8 min