Walkman is a brand of portable audio players produced by Sony. The original Walkman, a portable cassette player, was released in 1979.
We dig behind Sony Walkman's stated narrative to unravel the real strategy — the calls that actually shaped it, and why they played out the way they did.
Decision Forks
Company profile
Industry
Consumer electronics
Founded
1979
Headquarters
Tokyo, Japan
Ownership
Brand owned by Sony Group Corporation
Profiles are auto-generated and infrequently updated.