On the Record · Under Armour
Under Armour competitors, on the record
The companies Under Armour names as competitors in its annual reports, 2024 to 2026, and the companies that name Under Armour, each with the sentence and the filing.
Who Under Armour names
| Company | Named in |
|---|---|
| adidas | 2026 |
| lululemon athletica | 2026 |
| NIKE | 2026 |
| PUMA | 2026 |
In its own words
adidas, lululemon athletica, NIKE, PUMA
Word for word“Our direct competitors include, among others, NIKE, adidas, PUMA and lululemon athletica, which are large apparel and footwear brands with strong worldwide brand recognition and in some cases, significantly greater resources than us.” 10-K for 2026
Who names Under Armour
Companies whose own annual reports name Under Armour as a competitor.
Word for word“In the golf apparel category, FootJoy has numerous competitors in each geographical market, including Nike, Adidas, Peter Millar, GFore and Under Armour.” 10-K for 2025
Word for word“Examples of brands that sell directly to consumers include Nike, adidas and Under Armour.” 10-K for 2024
Word for word“Our primary competitors include (in alphabetical order): Gap, Old Navy, and The Children’s Place; Cat & Jack (private label sold exclusively in Target) and Garanimals (sold exclusively in Walmart); and Disney, Nike, Adidas, and Under Armour (national brands).” 10-K for 2026
Word for word“5.11 competes against activewear, outdoor and specialty apparel brands such as Nike, Under Armour, The North Face, Patagonia, Lululemon, Arc’teryx, Carhartt, Propper and Fecheimer Brothers.” 10-K for 2025
Word for word“Primary competitors include established global sportswear companies and specialized performance brands, such as Nike, Inc., adidas AG, Under Armour, Inc., Brooks Sports Inc., Hoka One One (Deckers Outdoor Corporation), ASICS Corporation, New Balance Athletics, Inc., lululemon athletica Inc., Alo, LLC., Patagonia, Inc., Arc’teryx Equipment, Anta Sports Products Limited, and Li-Ning Company Limited.” 20-F for 2025
Read from Under Armour’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024) and the financial data it files with the SEC, as of 2026-05-19. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.