Company profile
SEC EDGAR ↗- Industry
- Photographic Equipment & Supplies
- Listed
- NYSE: KODK
- Incorporated
- NJ
- Headquarters
- Rochester, NY
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $1.07B
- Net income
- −$128.0M
- Total assets
- $1.62B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $1.07B | −$128.0M | $1.62B |
| FY2024 | $1.04B | $102.0M | $2.00B |
| FY2023 | $1.12B | $75.0M | $2.35B |
| FY2022 | $1.21B | $26.0M | $2.29B |
| FY2021 | $1.15B | $24.0M | $2.17B |
| FY2020 | $1.03B | −$541.0M | $1.25B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
In depth
Decisions on record
3 verified Decision Cases on Kodak, and the casebook each one belongs to.
| Fork date | Decision type | What Kodak chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 1900 | The Loss Leader | Price camera as loss leader | Kodak controlled 90% of film sales and 85% of camera sales in the United States (1976) | Read the story → | The Loss Leader Casebook → |
| 1988 | Adjacency Expansion | Buy Sterling Drug | Kodak filed for Chapter 11 bankruptcy, listing $5.1B in assets against $6.75B in liabilities (2012-01) | Read the story → | Adjacency Expansion Casebook → |
| 1989 | Cannibalization Choice | Protect film franchise | declined 1% from 1999 — the first confirmed year of film revenue going backward — while still holding top U.S. film market share for the third consecutive year (2000) | Read the story → | Cannibalization Choice Casebook → |
Run one of these yourself
The decisions Kodak faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Growth & PortfolioThe Adjacency ExpansionWhen does the business next door belong to you?See the pack →Business ModelThe Loss LeaderWhat share of the units you sell cheap has to come back for the subsidy to be repaid?See the pack →Boundaries of the FirmThe Vertical IntegrationWhat must you own, and what can you safely buy?See the pack →
The analyses
The Adjacency Trap · Growth & Portfolio
Kodak Won on Its $5.1 Billion Pharma Bet and Burned Its Sharpest Decade on Arbitrage
Everyone says Kodak missed digital because it loved film. The deeper miss: it spent $5.1 billion buying a drug company in 1988, made money exiting it for over $7 billion in 1994 — and burned its sharpest decade on financial arbitrage instead of the threat that killed it.
8 min
The Loss Leader · Business Model
The $1 Brownie of 1900: Kodak Ran Razor-and-Blades Before Gillette
Everyone calls it Gillette's idea, copied. It was Kodak's first - a $1 Brownie in 1900 built to keep selling film. The trap wasn't a cheap razor. It was a recurring purchase digital erased entirely — gutting a film market Kodak had once commanded with a 90% share.
7 min
The Anchor · Boundaries of the Firm
Kodak Built a Chemical Empire to Protect Film. Then Film Couldn't Leave the Empire.
Kodak didn't miss digital out of ignorance — it built a digital camera in 1975 and patented it in 1978. The trap was a chemical supply chain so integrated that, by 1996's ~$16B revenue peak, the people paid to protect it could not afford to win.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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