The Fall · Crisis & Reinvention
Kodak Invented the Digital Camera - Then Spent 30 Years Burying It
The company that ruled photography didn't miss the digital revolution. It invented it, in 1975, and then locked the future in a drawer to protect the film business that was making it rich. Kodak's fall is the purest case study in business of how a company can see exactly what's coming and choose to die anyway.
7 min