Company profile
SEC EDGAR ↗- Industry
- Motor Vehicles & Passenger Car Bodies
- Listed
- NYSE: GM
- Headquarters
- Detroit, MI
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $168.0B
- Net income
- $2.78B
- Total assets
- $281.3B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $168.0B | $2.78B | $281.3B |
| FY2024 | $171.6B | $5.96B | $279.8B |
| FY2023 | $157.7B | $9.84B | $273.1B |
| FY2022 | $144.0B | $9.71B | $264.0B |
| FY2021 | $113.6B | $9.95B | $244.7B |
| FY2020 | $108.7B | $6.43B | $235.2B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
2 verified Decision Cases on General Motors, and the casebook each one belongs to.
| Fork date | Decision type | What General Motors chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2024 | Cannibalization Choice | Shut robotaxi, keep tech | shutdown estimated to save GM more than $1 billion in capital annually (2024-12) | Read the story → | Cannibalization Choice Casebook → |
| 2025 | Succession Question | Elevate frontrunner without naming | Within about six months he became the most influential product executive at GM in more than fifteen years outside of Reuss (2025) | Read the story → | Succession Question Casebook → |
Run one of these yourself
The decisions General Motors faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Decision ForksThe CannibalizationShould you launch the thing that takes revenue from your best business?See the pack →Crisis & ReinventionThe Crisis ResponseWhat is one more quarter of not acting worth?See the pack →Decision ForksThe ReversalsWhen do you reverse a position, and what does a year of waiting cost?See the pack →
The analyses
The Cannibalization Choice · Growth & Portfolio
GM Shut Down Cruise When Outside Investors Walked and Left It Holding the $10 Billion Bill
GM bought Cruise for roughly $581 million and poured more than $10 billion into a robotaxi dream targeting $50 billion in annual revenue by 2030. The 2023 dragging incident is blamed for the shutdown. The real culprit was the moment outside investors walked, and GM was left holding the whole bill.
8 min
The Crisis Response · Crisis & Reinvention
GM Knew About Its Deadly Switch in 2001 — the Death Toll Climbed From 13 to 124
The myth is a cover-up. GM's own 41-million-document investigation found 'no cover-up' — and something worse: a defect known since 2001, a cheaper-but-safer switch passed over to save cost, and a death toll that quietly climbed from 13 to 124.
8 min
The Reversal · Decision Forks
GM Chose the Word 'Aspires' in 2021 — and the Walk-Back Arrived on Schedule
In 2021 GM 'aspires' to sell only zero-emission light-duty vehicles by 2035 - not 'commits,' not 'will.' By 2025 it had booked over $7.2 billion in EV realignment charges. The walk-back wasn't a broken promise. It was an aspiration collapsing on schedule.
7 min
The Succession Question · People & Control
Mary Barra Fixed GM's Balance Sheet. She Hasn't Solved the Harder Problem: Who's Next.
Barra is GM's most consequential leader since Alfred Sloan, with 12 years and a stronger company behind her. But a killed robotaxi business, a stalled EV transition, and no named successor mean she'll hand off an identity crisis she couldn't finish resolving.
7 min
The Fall · Crisis & Reinvention
GM's 2009 Bankruptcy Was a 40-Day Asset Sale That Left the Debts Behind
GM's 2009 'bankruptcy' wasn't a Chapter 11 reorganization — it was a 40-day Section 363 asset sale that moved the good parts into a new company and stranded the liabilities in the old one. And the famous 'paid back in full' came from a TARP escrow, not earnings.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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The defining moves in business, and what they teach, as they publish.