Company profile
SEC EDGAR ↗- Industry
- Motor Vehicles & Passenger Car Bodies
- Listed
- NYSE: GM
- Headquarters
- Detroit, MI
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $168.0B
- Net income
- $2.78B
- Total assets
- $281.3B
Latest full fiscal year from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
The analyses
The Cannibalization Choice · Decision Forks
GM Shut Down Cruise When Outside Investors Walked and Left It Holding the $10 Billion Bill
GM bought Cruise for roughly $581 million and poured more than $10 billion into a robotaxi dream targeting $50 billion in annual revenue by 2030. The 2023 dragging incident is blamed for the shutdown. The real culprit was the moment outside investors walked, and GM was left holding the whole bill.
8 min
The Crisis Response · Crisis & Reinvention
GM Knew About Its Deadly Switch in 2001 — the Death Toll Climbed From 13 to 124
The myth is a cover-up. GM's own 41-million-document investigation found 'no cover-up' — and something worse: a defect known since 2001, a cheaper-but-safer switch passed over to save cost, and a death toll that quietly climbed from 13 to 124.
8 min
The Reversal · Decision Forks
GM Chose the Word 'Aspires' in 2021 — and the Walk-Back Arrived on Schedule
In 2021 GM 'aspires' to sell only zero-emission light-duty vehicles by 2035 - not 'commits,' not 'will.' By 2025 it had booked over $7.2 billion in EV realignment charges. The walk-back wasn't a broken promise. It was an aspiration collapsing on schedule.
7 min
The Succession Question · Decision Forks
Mary Barra Fixed GM's Balance Sheet. She Hasn't Solved the Harder Problem: Who's Next.
Barra is GM's most consequential leader since Alfred Sloan, with 12 years and a stronger company behind her. But a killed robotaxi business, a stalled EV transition, and no named successor mean she'll hand off an identity crisis she couldn't finish resolving.
7 min
The Fall · Decision Forks
GM's Auditors Flagged a Dying Company Three Months Before the 2009 Chapter 11
GM filed Chapter 11 on June 1, 2009 with $172.81 billion in debt. The crisis didn't cause it — the auditors had flagged a dying company three months earlier. Washington didn't save GM so much as transfer a $10.5 billion loss onto taxpayers.
8 min
The Fall · Decision Forks
GM's 2009 Bankruptcy Was a 40-Day Asset Sale That Left the Debts Behind
GM's 2009 'bankruptcy' wasn't a Chapter 11 reorganization — it was a 40-day Section 363 asset sale that moved the good parts into a new company and stranded the liabilities in the old one. And the famous 'paid back in full' came from a TARP escrow, not earnings.
8 min
The Turnaround · Crisis & Reinvention
GM's $6.7B Bailout 'Repayment' Came From Treasury Escrow; The Loss Was About $11.2B
In April 2010, GM declared its bailout 'fully repaid' five years early. The $6.7B came from a Treasury escrow account—other taxpayer money—not car sales. The real bill: Treasury lost about $11.2B on the equity it could never recover.
8 min