On the Record · Diageo
Diageo competitors, on the record
The companies Diageo names as competitors in its annual reports, 2024 to 2026, and the companies that name Diageo, each with the sentence and the filing.
Who Diageo names
| Company | Named in |
|---|---|
| Bacardi | 2026 |
| Brown-Forman | 2026 |
| Campari | 2026 |
| Pernod Ricard | 2026 |
| Suntory Global Spirits | 2026 |
In its own words
Bacardi, Brown-Forman, Campari, Pernod Ricard, Suntory Global Spirits
Word for word“In spirits, Diageo’s major global competitors are Pernod Ricard, Suntory Global Spirits, Bacardi, Campari and Brown-Forman, each of which has several brands that compete directly with Diageo’s brands.” 20-F for 2026
Who names Diageo
Companies whose own annual reports name Diageo as a competitor.
Word for word“Other significant competitors include, but are not limited to, Nestlé S.A., Keurig Dr Pepper Inc., Danone S.A., Suntory Beverage & Food Limited, Anheuser-Busch InBev, Kirin Holdings, Heineken N.V., Diageo plc and Red Bull GmbH.” 10-K for 2025
Word for word“Our competitors include major global spirits companies, such as Bacardi Limited, Becle S.A.B. de C.V., Davide Campari-Milano N.V., Diageo PLC, LVMH Moët Hennessy Louis Vuitton SE, Pernod Ricard SA, Rémy Cointreau, and Suntory Global Spirits.” 10-K for 2026
Word for word“Our principal competitors include: Beer Anheuser-Busch InBev, The Boston Beer Company, Heineken, Mark Anthony, Molson Coors Wine Deutsch Family Wine & Spirits, Duckhorn Portfolio, GALLO, Treasury Wine Estates, The Wine Group, Wagner Family of Wine Spirits Bacardi USA, Brown-Forman, Diageo, GALLO, Heaven Hill, Pernod Ricard, Proximo, Sazerac Company, Suntory Global Spirits” 10-K for 2026
Read from Diageo’s annual reports (20-F for 2026, 20-F for 2025, 20-F for 2024) and the financial data it files with the SEC, as of 2026-08-18. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.