Brown Forman competitors, on the record

Who Brown Forman names

In its own words

1. Bacardi Limited, Becle S.A.B. de C.V., Davide Campari-Milano N.V., Diageo PLC, LVMH Moët Hennessy Louis Vuitton SE, Pernod Ricard SA, Rémy Cointreau, Suntory Global Spirits

   Word for word“Our competitors include major global spirits companies, such as Bacardi Limited, Becle S.A.B. de C.V., Davide Campari-Milano N.V., Diageo PLC, LVMH Moët Hennessy Louis Vuitton SE, Pernod Ricard SA, Rémy Cointreau, and Suntory Global Spirits.” 10-K for 2026

Who names Brown Forman

Companies whose own annual reports name Brown Forman as a competitor.

1. Constellation Brands names it as “Brown-Forman” · 2026

   Word for word“Our principal competitors include: Beer Anheuser-Busch InBev, The Boston Beer Company, Heineken, Mark Anthony, Molson Coors Wine Deutsch Family Wine & Spirits, Duckhorn Portfolio, GALLO, Treasury Wine Estates, The Wine Group, Wagner Family of Wine Spirits Bacardi USA, Brown-Forman, Diageo, GALLO, Heaven Hill, Pernod Ricard, Proximo, Sazerac Company, Suntory Global Spirits” 10-K for 2026

2. Diageo names it as “Brown-Forman” · 2026

   Word for word“In spirits, Diageo’s major global competitors are Pernod Ricard, Suntory Global Spirits, Bacardi, Campari and Brown-Forman, each of which has several brands that compete directly with Diageo’s brands.” 20-F for 2026

Read from Brown Forman’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024) and the financial data it files with the SEC, as of 2026-06-12. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.