Company profile
- Industry
- Chemicals
- Founded
- 1865
- Headquarters
- Ludwigshafen, Germany
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
Decisions on record
3 verified Decision Records on BASF, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2018 | Market-Entry Gambit | Read the story → | Market-Entry Gambit Casebook → |
| 2022 | Market-Entry Gambit | Read the story → | Market-Entry Gambit Casebook → |
| 2022 | The Pricing Lens | Read the story → | The Pricing Lens Casebook → |
Run one of these yourself
The decisions BASF faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Market Entry Gambit · Growth & Portfolio
BASF Spent €8.7 Billion in China Because Standing Still in Germany Got More Dangerous.
BASF is read as making a risky China pivot. The truth is the reverse: it was wildly under-indexed there — ~14% of revenue in a market that is half of global chemical demand — and a €3.2 billion energy shock made Ludwigshafen the riskier place to leave the money.
8 min
The Market-Entry Gambit · Growth & Portfolio
BASF Walked Into the World's Most Crowded Chemical Market — Alone, and Spent €8.7 Billion to Do It Its Own Way.
Everyone enters China with a local partner. BASF's Zhanjiang site — budgeted at €8.7 billion (~$10 billion USD) — is wholly owned, 100% renewable-powered, and runs a 160-year-old integration model rivals can't copy. It loses money in 2026 — and that's the point.
8 min
The Exposure · Business Model
BASF Built the World's Most Efficient Chemical Plant on Cheap Gas. Then the Gas Stopped Being Cheap.
BASF's Ludwigshafen Verbund was engineered to recycle every joule of energy. But in 2023 European gas still ran more than five times the U.S. price - and €3.2 billion in extra energy costs revealed a cost basis that won't simply heal.
8 min